Qualzy is a comprehensive online solution for researchers that promotes high levels of participant engagement, and helps to uncover deep insights quickly and cost effectively. It represents the culmination of more than 20 years developing online tools for researchers.
We at Qualzy believe that a successful research project begins with choosing the right tool for the task, which is why we offer different solutions for three distinct types of Qualitative Research:
ESSENTIALS
Qualzy Essentials can be used for short-term community projects including pre-tasks, discussions, bulletin boards and forums that run for days or weeks.
Projects run for days or weeks
Up to 200 Participants at no cost
Unlimited moderators / observers
Unlimited use of 15+ Activity Types
Engagement tools
Data tools
Video tools (optional)
CONNECT
Qualzy Connect can be used for long-term communities that run for months or years, and feature a custom designed site on a domain of your choice.
Projects run for month or years
Any number of participants
Unlimited moderators / observers
Unlimited use of 15+ Activity Types
Engagement tools
Data tools
Video tools (optional)
FOCUS
Qualzy Focus projects are live online interactions with participants that can be used as an alternative to in-person focus groups and telephone interviews.
Projects run for minutes or hours
Up to 12 participants per group
Unlimited moderators / observers
Real-time pin tasks, surveys + more
Real-time participant interaction
Data tools
Video tools
QUALZY GIVES YOU MORE
MORE DATA
We do everything we can to give you more data from which to gain deeper insights. Our base project pricing includes up to 200 participants. This is matched by no limits on the activities you conduct, or the images and video you collect.
MORE ENGAGEMENT
Participants are more active and engaged because they can respond on any device, and take more time to consider their responses. Projects can be run over days or weeks through a social media style interface that feels familiar and inviting.
MORE INSIGHT
It begins with unlimited tagging of respondents and posts, highlighting tools and integrated sentiment analysis. It ends with data that can be searched, filtered and grouped in ways that help you find and support valuable conclusions.
MORE CLIENTS
Win proposals that contain innovative ways to collect data, using Qualzy to run the job. Exceed client expectations with unlimited live observer access to the project. Delight your clients with more informative and actionable results
RESEARCH SOLUTIONS
In all kinds of research projects, researchers use Qualzy to involve a group of participants in an online series of activities - collecting opinions, testing hypotheses and generating new ideas. If you are looking for inspiration for your own projects, here are some of its most common uses:
ADVERTISING TESTING
CAMPAIGN EFFECTIVENESS
CONCEPT DEVELOPMENT
CUSTOMER EXPERIENCE (CX)
DIGITAL JOURNEYS
HIGHLIGHT REELS
IN-STORE OBSERVATION
MOBILE ETHNOGRAPHY
ONLINE FOCUS GROUPS
PROJECTS IN CHINA
SCREEN RECORDING
VIDEO RESEARCH
WEBCAM INTERVIEWS
BRANDING RESEARCH
COLLABORATIVE INNOVATION
CONCEPT SCREENING
CUSTOMER JOURNEY MAPPING
DIARY STUDIES
EMPLOYEE FEEDBACK
IN-HOME TESTING
INSIGHT COMMUNITIES
MULTI-MARKET STUDIES
QUALITATIVE PRE-TASKS
USABILITY TESTING (UX)
WEB USABILITY TESTING
+ MUCH MORE
UNPARALLELED SUPPORT
The Qualzy platform is loved by our clients for many reasons, but almost without exception, it is the support they receive that tops their list. We understand that Qualzy is like any other tool used by a researcher - without proper explanation, training and ongoing support the tool itself is of no value, regardless of how good it could be.
Our support team is dedicated to providing everything you need to make your projects a success, and will be by your side every step of the way. Whether you want us to manage your entire project launch, or you just need some assistance along the way while manage everything yourself, our team will be there to ensure you get the best results possible.
Rachel O
Research Agency Owner
"Qualzy has been our constant companion for platform research projects, including pre- and post-tasks, and ethnographic studies. Their flexible interface has a wide range of tools and analytic options. They are great for national and global projects, and,most importantly, they offer the best support”
Julie W
Research Director
"I’ve had some really great feedback from clients who have worked with me using their Live Chats. The platform presents the opportunity for participants to be honest and open. I couldn’t recommend Qualzy highly enough and really look forward to seeing what comes next in the ever evolving world of online research"
Anthony S-W
Research Director
"We have partnered with Qualzy for around 6 years, running multiple long-term communities, alongside hundreds of short-term communities along the way. We have developed a close partnership with the team over the years and we love the synergies created by the blend of their technology and our research expertise."
Anna B
Research Director
"We have worked with Qualzy on many different projects across many different categories. The insights we gain through using this platform and the tools within it, are invaluable. The brand mapping tool is a great way of understanding how consumers see brands and products within their category."
Suzy C
Senior Research Director
"We work regularly with Qualzy across an array of project types. They are efficient, agile and supportive in the set-up and management of projects and embrace new challenges and technical development requests with reassuring expertise. They’re a friendly and enthusiastic team who are a pleasure to work with."
Steph H
Research Director
"I know I’ve probably said this a million times but I am literally blown away by the quality of the support your team provides. You are miles apart from other platforms and have been fundamental in the success of the projects I have run this year. The platform is fab, but the support team make it sing"
INTUITIVE ACTIVITIES
In addition to engaging participants, Qualzy allows responses to be collected in a variety of ways. Participants can upload photos, audio, and video, as well as leave text comments. When more structured answers are required, a form with multiple question types, such as drop-down lists, choice selections, and ranking, can be used.
The most advanced activities, such as pin tasks and card sorting, use gamification and an engaging interface to elicit meaningful responses from participants. With the interface adapting to device limitations (such as small phone screens), all activities can be completed on any device.
SOCIAL POST
Great for open-ended posts from participants. Entering a response is similar to posting on social media, with a mixture of text, photos, audio, files and videos able to be included.
INFORMATION
Information pages will provide participants with detailed information before moving on to other activities. An optional button can be added that must be pressed before continuing.
CARD SORT
A card sort is a great visual way to organise items (e.g. products, brands, etc.) into categories (e.g. ones you know, like, use, etc.). Each item is a card with text and/or an image.
VIDEO UPLOAD
Capture the participant’s perspective for ethnography studies or flip to selfie to capture personal, candid responses. Videos can be transcribed and further analysed for sentiment and themes.
MEDIA PLAYER
Show participants a video and track how much they have watched. You can make completing the video mandatory before continuing to the next activity.
CHAT
Works exactly like a group chat in a messaging app. All participants can see what others are saying and reply to them, and posts to the chat can include images and emojis.
FORM
This activity is useful for situations in which a structured response, consisting of multiple questions, is required. Text, numeric, single/multiple choice, ranking questions and media may be included.
PIN TASK
Often called “heat maps,” pin tasks allow participants to place “pins” on an image and add comments. It helps participants to point out exactly what they are referring to on an image.
CARD SCORE
Cards are also used in this activity, but they are arranged on scales (e.g. quality, cleanliness, taste) rather than sorted into groups. An overall “score” for a particular card can then be determined.
AUDIO UPLOAD
Features a custom audio recorder that works natively on all devices. Audio collection is less intrusive and smaller than video, but with many of the benefits, including transcription.
MEDIA REVIEW
Similar to the media player activity, however once the video is watched a form appears below the player. Great for asking questions about a video as soon as it's been watched.
EXTERNAL SURVEY
Go mixed-mode and hook into an external quantitative survey. Participants complete an external survey and are redirected back to Qualzy for a seamless experience.
DIARY ENTRY
A diary entry activity is similar to a form, but it can be completed and posted multiple times over the course of a project, not just once, making it ideal for longer-term tracking of behaviour.
PERSONAL CANVAS
Participants receive a virtual piece of paper that they can use to create collages, mood boards, and to place items (brands, etc.) on a matrix. This is the platform’s most creative activity!
IMAGE UPLOAD
Collect images which can be taken in the moment, uploaded from gallery or searched online. Our integration with Pixabay and Unsplash makes searching for images a breeze.
FILE UPLOAD
Great for collecting files that isn’t media (e.g. spreadsheets, signed documents, etc). You can control which files are allowed to minimize incorrect uploads.
SCREEN RECORDING
Great for watching what a person does on their screen, with optional narration as they use their device. Supports mobile screen recording through an integrated video upload.
MULTI-POST
For situations where Social Posts work well, however there are multiple questions in a single activity that you want to have answered and split into multiple posts.
QUALITY ANALYTICS
Collecting responses from participants is just the beginning. Qualzy makes it easy to browse, filter and group responses to ensure trawling through data is a joy rather than a burden. Tagging and highlighting tools allow you to annotate posts as you read them - making returning to the most revealing insights quick and easy.
While reading the raw responses can be enlightening, sometimes it pays to let the platform do some of the work for you. This is why we built advanced analysis capabilities into the platform - known as data tools and video tools.
DATA TOOLS
Projects have access to data tools that analyse sentiment, identify themes, calculate statistics and much more - all in the pursuit of quickly uncovering valuable insights through the collation and summarisation of the raw responses.
Summary Statistics
Sentiment Analysis
Entity / Theme Identification
Score Mapping (for brands etc.)
VIDEO TOOLS
For projects with video, we can transcribe what has been said and run sentiment analysis and theme identification. Interesting "clips" can be found and edited into a highlight reel that will give your presentations the “wow factor” clients love.
Video Transcription
Sentiment Analysis
Entity / Theme Identification
Highlight Reel Generation