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Customer Story
FUEL
Global Field Management & Recruiting · Multi-country Research · US-based · Partner since 2023

Multi-country. Multi-language. No cost shocks.
No platform excuses.

"Now that we know Qualzy we always have an answer when a client asks: what platform do you suggest?"

Justine Berzins, Senior Global Field Director — FUEL
32+
languages available in the platform
4+
languages actively used by FUEL — English, German, Spanish, Portuguese and more
4
Spanish-speaking markets reached simultaneously in a single project
2 yrs
FUEL's platform of choice for online qualitative research
Download this case study

32+ languages. No hidden costs. The platform a global field team recommends unprompted.

FUEL found Qualzy when their previous platform was acquired and changed beyond recognition. Two years later, it is their first recommendation to every client who asks. This PDF covers how they run simultaneous multi-market launches in German, Spanish, Portuguese, and more — with transparent pricing that means no cost shocks mid-project.

Share it with any field management team tired of being surprised by hidden programming fees and video minutes caps.

32+ languages available — English, German, Spanish, Portuguese actively used by FUEL
4 Spanish-speaking US markets reached simultaneously in a single project, programmed in a day
Transparent pricing — no hidden programming costs, no video minutes caps, no surprise invoices
Support included as standard — team can ask for help freely without being charged extra
US-based team, UK-based support — timezone has never been a problem
The challenge

When your platform gets acquired, you need a new one — fast.

FUEL is a fast-growing global recruiting and field management firm, running single and multi-country studies across every methodology, in markets all over the world. Their Senior Field Directors needed a platform they could rely on for DIY project building — building, launching, and moderating research without being at the mercy of a support ticket queue.

When their previous platform was acquired and began changing in ways that didn't suit the team, they had to move quickly. They needed transparent pricing, genuine support, multi-language capability, and a platform they could learn once and trust permanently.

What they needed
A platform their whole team could learn and use confidently — one they'd be comfortable recommending to clients on every project brief.

"We had to scramble to find a new platform, and that's when we found Qualzy. We had become used to DIY project building, so were looking for something that could fill that role — and it has."

Justine Berzins, Senior Global Field Director — FUEL
Transparent pricing

No surprises. No hidden extras.

Growing businesses operate lean. Cost shocks — a hidden programming overage here, a video minutes cap there — undermine trust and make it impossible to quote accurately for clients. For FUEL, Qualzy's approach to pricing was a genuine differentiator.

The team can ask for help freely, knowing it won't trigger an invoice. That freedom changes how they work with the platform — and how they talk about it to clients.

No hidden programming fees No video minutes caps Support included as standard Clear project pricing
In their own words

Fair, predictable, no surprises.

"Qualzy does a fantastic job with pricing because there's nothing hidden. So many platforms have hidden extras like additional programming costs if you go over a certain number of hours, or video minutes caps. With Qualzy it's fair and we know what we're going to get. Nothing is going to pop up and surprise us. We feel like we're allowed to ask for help without being charged extra — they are just there to help."

Justine Berzins, Senior Global Field Director — FUEL

"With Qualzy it's fair and we know what we're going to get. We feel like we're allowed to ask for help without being charged extra — they are just there to help."

Justine Berzins, Senior Global Field Director — FUEL
Responsive support

US-based team. UK-based support. Zero timezone friction.

Although FUEL is primarily US-based, the team works extensively with the Qualzy support team in the UK. In practice, timezone hasn't been an issue — someone always responds, even outside UK office hours.

Crucially, support doesn't require a paid support package. Even when the team is self-building, questions get answered. That kind of responsiveness is what lets a lean team punch above its weight on complex global briefs.

In their own words

"Qualzy customer service is super responsive, very knowledgeable and genuinely helpful. Even if we're programming it ourselves, not paying for extra support, they still happily answer all our questions. They are always on it, and very helpful! The time zone has never been any problem as there's always someone who responds, even outside UK office hours."

Justine Berzins, Senior Global Field Director — FUEL
Multi-lingual research

30+ languages. One platform. No translation headaches.

FUEL's projects frequently span multiple languages and markets — German, Spanish, Portuguese, and more alongside English. Qualzy's in-platform translation means researchers can moderate in their own language while participants respond in theirs. Clients see both simultaneously.

In one project, FUEL needed to gather feedback across four different Spanish-speaking markets in the US — quickly. The guide was programmed into Qualzy within a day, sent for translation and review, and launched without delay. When the client saw real-time bilingual responses in the platform, she was blown away.

32+ languages Real-time in-platform translation Multi-market simultaneous launch Qualzy Assist for setup peace of mind
In their own words

"We've used Qualzy not just in many English projects, but also German, Spanish, Portuguese and more. Multi-language has been very simple. That's one area where we tend to use the Qualzy Assist piece for peace of mind, to make sure the programming and setup are correct."

Justine Berzins, Senior Global Field Director — FUEL
The outcomes

A platform the whole team can recommend — and mean it.

  • FUEL uses Qualzy as its platform of choice for online qualitative research — for over two years and counting
  • The team recommends Qualzy to clients unprompted: "Any chance we get, we recommend Qualzy as the platform to use"
  • Multi-language projects running in German, Spanish, Portuguese, and more — with simple, predictable setup
  • Four Spanish-speaking US markets reached simultaneously in a single study, programmed within a day
  • Quick turnaround projects launched with minimal overhead: "We can just go into Qualzy and quickly program and launch it"
  • No cost surprises — pricing transparency has become part of how FUEL pitches its own services to clients

"I've tried several platforms over the years, but none of them really matched the ease of use and the support that I've experienced using Qualzy. Everything in the interface is where you expect it to be, and it just works — all backed up by responsive, knowledgeable and helpful customer support."

Justine Berzins, Senior Global Field Director — FUEL