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Customer Story
Insights Exchange
Global Research Marketplace · Sydney, Australia · Connecting brands with research specialists worldwide

Perth. Brisbane. Auckland. Anywhere in Australia and New Zealand.
Without the flights, the hotels, or the cost.

"Qualzy enables us not just to truncate the research timeline, but to reach a wide range of people from around the country cost-effectively. If you were running focus groups the old way and sending people to Perth and Brisbane, it would cost a fortune in flights and time."

Nichola Quail, Founder - Insights Exchange
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AU+NZ
parallel communities run simultaneously
Real-time
local Australian support from a named team member
Seamless
qual-to-quant transition described by Nichola as effortless
0
project cut-offs mid-run - unlike other platforms
Download this case study

Perth to Auckland — without the flights, the hotels, or the cost.

Insights Exchange runs brand positioning, travel market sizing, and consumer typology research across Australia and New Zealand — simultaneously, from one platform, with real-time local support. This PDF tells the full story of how they replaced expensive focus group travel with something better.

Share it with a colleague who still thinks in-person is the only way to reach participants across a continent.

AU and NZ communities run in parallel — two markets, one fieldwork period
Real-time local Australian support from a named Qualzy team member
Yabble AI integration for automated thematic analysis of qualitative outputs
No project cut-offs mid-run — unlike previous platforms Nichola had used
Visual tools including mood boards and positioning boards — as effective online as in a focus group room
The challenge

Australia is a big country. Traditional research doesn't scale across it.

Insights Exchange connects businesses - from funded startups to global brands - with a global community of research specialists. The problem they kept running into was geography. Running focus groups across Australia's vast distances is prohibitively expensive in flights, accommodation, and time.

They also needed a platform intuitive enough for researchers who had never used it before, with fast onboarding and genuine local support - not a European helpdesk that answered emails 18 hours later.

Support that's actually local
Real-time
Local Australian support from James, alongside the UK team - "until Qualzy we never had real time support. Now we deal with a real person."

"The Qualzy support response is fantastic… There is never a period when we sit and wait and wonder if someone is going to help us."

Nichola Quail - Insights Exchange
The solution

Online communities that do what focus groups do - and more.

Insights Exchange uses Qualzy for the full range of community research - brand positioning, packaging feedback, travel market sizing, consumer typologies. Visual tools like mood boards, positioning boards, and image-based activities make brand work as effective online as it is in a focus group room.

And unlike platforms that cut communities off mid-run or demand rushed day-purchases, Qualzy's pricing is flexible enough to work with the natural cadence of how research actually runs.

Australia & NZ communities Brand positioning research Mood boards & visual tools Yabble AI integration Flexible project pricing Local AU support
AI that stays human

"AI that is still genuinely human."

Insights Exchange integrates Yabble's AI thematic analysis tool with Qualzy's unstructured data exports - using AI to process what humans gather, rather than replacing the human insight at the centre of the process.

"AI is a huge part of our research world now. It's part of our process… Qualzy enables us to use AI in a way that is still human."

Nichola Quail, Founder - Insights Exchange

"One of the most surprising things has been the level of depth and breadth you can get using a tool like Qualzy. There's so much richness you can get out of a community platform."

Nichola Quail, Founder - Insights Exchange, Sydney
The outcomes

Async research across Australia - without the travel budget

  • Parallel AU and NZ communities run simultaneously - two markets, one fieldwork period, no duplication of effort
  • Travel market sized by typology and demographics using qual-to-quant community design
  • Brand positioning studies delivered online - as rigorous as a focus group, at a fraction of the cost
  • Real-time local AU support - no waiting 18 hours for a European helpdesk response
  • Flexible pricing that does not cut projects off mid-run or rush agencies into buying extra days
  • AI integration with Yabble enabling automated thematic analysis of qualitative outputs

"Qualzy ticks all the boxes - from flexibility and variety of tools to a very accessible pricing package."

Nichola Quail, Founder - Insights Exchange