"Most people in our team use Qualzy… It takes the pressure off knowing we can rely on them 100%. Everyone wants everything quicker these days, and they make that possible."
Anthony Shephard-Williams, Director - Mustard Research
Mustard Research's partnership with Qualzy spans their biggest and most ambitious work — including the "Keep WM Moving!" community for Transport for West Midlands, running continuously since 2020. This PDF covers how AI video summaries changed the agency's workflow, why 1-hour support response time matters on complex projects, and what 8 years of trust actually looks like.
Useful reading for research directors considering long-term community research or AI-powered video analysis.
Mustard Research helps brands create difference-making strategies through evidence and empathy. Their projects range from simple pop-up communities to complex, multi-cohort initiatives - the kind that would take four separate projects to run without the right platform.
For an 18-person team, community setup is a bottleneck they simply cannot afford. When Transport for West Midlands needed a long-running public consultation platform for a £5 billion investment programme, Mustard needed a technical partner they could trust completely.
"In long term communities like this I really feel we are using Qualzy in the best possible way."
Anthony Shephard-Williams - Mustard Research
Qualzy's approach with Mustard is to take as much or as little control as the project requires. For complex community builds with multiple cohorts, segregated topics, and controlled participant visibility, Qualzy handles the entire technical setup.
The AI video summaries alone changed how Mustard works. What previously required sitting through every video, taking manual notes, and editing reels is now automated - freeing researchers to focus on the strategic thinking their clients are paying for.
When every participant video needs reviewing, the researcher hours add up fast. Qualzy's AI video summaries changed that calculation entirely for Mustard Research.
"The AI video summaries are a game-changer! We used to have to sit and watch every video, take notes and figure out where to cut to create a reel."
Anthony Shephard-Williams, Director - Mustard Research
"Working with Qualzy is almost as seamless as working with an in-house dev team. If I email them with a question or idea, they're back within the hour."
Richard Lomax, Senior Research Manager - Mustard Research
"Support and responsiveness is where we get the most value with Qualzy. Actually, I can't talk about the support enough - it always comes down to the people."
Anthony Shephard-Williams, Director - Mustard Research