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Customer Story
Ninth Seat
B Corp Independent Research Agency · London, UK · 6+ year partnership · Clients: Unilever, Nestlé, Mondelez

300+ projects. Not a month without a community running.
And intensive 2-week builds done in 4 hours.

"As soon as Qualzy began offering the service to build communities, we took it. It is a lifesaver. They have built really intensive two-week communities in just four or five hours that would have taken me a couple of days."

Dafydd Jones, Associate Director - Ninth Seat
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300+
projects delivered in 6+ years
4–5 hrs
to build an intensive 2-week community
0
months without an active community running
Global
clients inc. Unilever, Nestlé, Mondelez
Download this case study

300 projects in 6 years. An intensive 2-week community built in 4 hours.

Ninth Seat runs communities for Unilever, Nestlé, and Mondelez — every single month, without a gap. This PDF covers how a Qualzy build service that takes 4–5 hours replaced a 2-day researcher task, including multi-language communities in Tamil and weekend support when timelines demanded it.

Worth sharing with any research director who still builds their own communities from scratch.

300+ projects delivered across 6+ years — not a month without an active community
Intensive 2-week builds reduced from ~2 days to 4–5 hours by the Qualzy team
Multi-language communities including Tamil, built without researcher involvement in translation
Weekend support when mad timelines demand it — no questions asked
Named as a platform partner in Ninth Seat client pitches and proposals
The challenge

Global CPG clients. Complex communities. Timelines that don't wait.

Ninth Seat is one of the UK's longest-running independent research firms, serving some of the world's largest consumer packaged goods brands. Their work never stops - every month, multiple communities are live, with complex participant requirements, product rotations, and international markets.

Building those communities in-house was a two-day job. With Qualzy handling the build, it became a four-hour one. That's not a marginal gain - it fundamentally changes what the research team can take on.

Time saved
2 days
reduced to 4–5 hours for an intensive 2-week community build - freeing the research team to focus on insight, not setup.

"There are clear commercial benefits in having Qualzy do the build. The cost is very reasonable - it's good value and frees up the rest of the team's time."

Andy Fraser, Senior Research Director - Ninth Seat
The solution

A true platform partner - not just a tool.

Qualzy does not just host Ninth Seat's communities - they build them. Custom sliding scales for sensory product ratings, international communities in any language including Tamil, weekend support when mad timelines demand it, and transparent per-day pricing that makes project estimates fast.

They also give fresh eyes. Before a community goes live, Qualzy reviews the task guide and flags anything that might cause problems - the kind of second opinion you cannot always get internally under deadline pressure.

Community build service Custom scales & widgets Multi-language including Tamil Weekend support Real-time client links Per-day transparent pricing
Mad timelines? No problem.

"They ask no questions. They just move fast."

When a global FMCG client needs a community live by Friday, Ninth Seat calls Qualzy. Not because they have to - because they know it will happen.

"Even when we come up with quite mad timelines, they ask no questions. The guys just move fast and simply make it happen."

Dafydd Jones, Associate Director - Ninth Seat

"We are proud of our partnership with Qualzy. We like to share that as an independent we can and do choose the best platforms available. We know we can count on them to deliver what we need."

Andy Fraser, Senior Research Director - Ninth Seat
The outcomes

Six years of continuous delivery

  • 300+ projects completed across 6+ years - with continuous monthly activity throughout
  • Intensive 2-week community builds reduced from ~2 days to 4–5 hours
  • International communities launched in any language, including Tamil - without researcher involvement in translation
  • Custom sensory rating scales developed specifically for Ninth Seat's product research methodology
  • Qualzy included in Ninth Seat client pitches and presentations as a named platform partner
  • Transparent per-day pricing enabling rapid, accurate cost estimates for global clients

"Qualzy is our go-to platform for this type of research. It is flexible not just as a platform, but as a team - a true partner that actually wants to help us get to where we want to go."

Andy Fraser, Senior Research Director - Ninth Seat