CONCEPT DEVELOPMENT THROUGH COLLABORATION
By encouraging participant engagement and creativity, and marrying it with a long-form research that runs for days or weeks, Qualzy provides a highly productive environment to perfect concepts with the help of a wider community of people.
Qualzy Essentials is the perfect foundation for any research project - and concept development is no different. They require high levels of participation, a mixture of engaging activities, and powerful data analysis tools to ensure you get the deep insights you need.
Unlimited use of 15+ Activity Types
Video tools (optional)
Qualzy enables you to mix highly structured activities such as ideation, creative activities like the personal canvas, and open-ended activities like social posts, so you can create research projects that balance leading participants in a particular direction while also letting them take you in new directions.
Advanced ideation activity
New/Existing concept testing
Scoring & ranking activities
Heatmaps & creative activities
IDEATION MADE SIMPLE
Ideation is the creative process of generating, developing, and communicating new ideas. Bringing this process online can be frustrating and difficult unless you have the right tools for the job. This is why we designed a specific “Idea” activity to manage the entire ideation process - from idea creation through to determining which ideas are best.
Stage 1: Idea Collection
The first step in the ideation process is the creation of the ideas themselves. These ideas are usually created by participants but there is an option for client ideas to be added as well. This allows clients to mix their ideas in with participants’ ideas, or in some cases provide all of the ideas they want to test with no participant creation.
Example: A nationwide grocery chain wants to create a new rewards card that appeals to younger buyers. A community of young people are asked to create a rewards card that would have benefits that appeal to them.
Stage 2: Idea Finalist Selection
This is the point in the process where the moderator and client can sift through the raw ideas provided by participants. Some ideas can usually be picked without modification for inclusion in the finalist list. Other ideas may have potential but need to be edited into a “polished” form ready to become a finalist. If the client has some specific ideas they wish to test of their own, they would be added at this point.
Example: Participants come up with various ideas for the rewards card for the national grocery chain, with a percentage discount on all purchases being one of the most common suggestions. The moderator edits and merges these similar ideas into a single rewards card idea that provides a 5% discount for all purchases when the rewards card is used. This process is repeated for other good ideas.
Stage 3: Voting on Ideas
Each participant is given a certain number of total “upvotes” that they can place against their preferred ideas. Multiple upvotes can be given – so more votes can be given to ideas they really like, with fewer votes to ideas that are just “ok”. An explanation of why they have voted for an idea is included with their vote. Once all votes have been used, their response is complete.
Example: Participants are given a total of 10 upvotes for them to choose their favourite reward card ideas. Up to 5 upvotes may be given to a single idea, so if they love something, they can give to idea half of their total votes. An optional single down-vote is added to allow people to indicate if they particularly dislike a certain idea.
ACTIVITIES FOR CONCEPT DEVELOPMENT
Great for open-ended posts from participants. Entering a response is similar to posting on social media, with a mixture of text, photos, audio, files and videos able to be included.
This activity is useful for situations in which a structured response, consisting of multiple questions, is required. Text, numeric, single/multiple choice, ranking questions and media may be included.
A diary entry activity is similar to a form, but it can be completed and posted multiple times over the course of a project, not just once, making it ideal for longer-term tracking of behaviour.
Information pages will provide participants with detailed information before moving on to other activities. An optional button can be added that must be pressed before continuing.
Often called “heat maps,” pin tasks allow participants to place “pins” on an image and add comments. It helps participants to point out exactly what they are referring to on an image.
Participants receive a virtual piece of paper that they can use to create collages, mood boards, and to place items (brands, etc.) on a matrix. This is the platform’s most creative activity!
A card sort is a great visual way to organise items (e.g. products, brands, etc.) into categories (e.g. ones you know, like, use, etc.). Each item is a card with text and/or an image.
Cards are also used in this activity, but they are arranged on scales (e.g. quality, cleanliness, taste) rather than sorted into groups. An overall “score” for a particular card can then be determined.
Collect images which can be taken in the moment, uploaded from gallery or searched online. Our integration with Pixabay and Unsplash makes searching for images a breeze.
Capture the participant’s perspective for ethnography studies or flip to selfie to capture personal, candid responses. Videos can be transcribed and further analysed for sentiment and themes.
Features a custom audio recorder that works natively on all devices. Audio collection is less intrusive and smaller than video, but with many of the benefits, including transcription.
Great for collecting files that isn’t media (e.g. spreadsheets, signed documents, etc). You can control which files are allowed to minimize incorrect uploads.
Show participants a video and track how much they have watched. You can make completing the video mandatory before continuing to the next activity.
Similar to the media player activity, however once the video is watched a form appears below the player. Great for asking questions about a video as soon as it's been watched.
Great for watching what a person does on their screen, with optional narration as they use their device. Supports mobile screen recording through an integrated video upload.
Works exactly like a group chat in a messaging app. All participants can see what others are saying and reply to them, and posts to the chat can include images and emojis.
Go mixed-mode and hook into an external quantitative survey. Participants complete an external survey and are redirected back to Qualzy for a seamless experience.
For situations where Social Posts work well, however there are multiple questions in a single activity that you want to have answered and split into multiple posts.
QUALZY GIVES YOU MORE
We do everything we can to give you more data from which to gain deeper insights. Our base project pricing includes up to 200 participants. This is matched by no limits on the activities you conduct, or the images and video you collect.
Participants are more active and engaged because they can respond on any device, and take more time to consider their responses. Projects can be run over days or weeks through a social media style interface that feels familiar and inviting.
It begins with unlimited tagging of respondents and posts, highlighting tools and integrated sentiment analysis. It ends with data that can be searched, filtered and grouped in ways that help you find and support valuable conclusions.
Win proposals that contain innovative ways to collect data, using Qualzy to run the job. Exceed client expectations with unlimited live observer access to the project. Delight your clients with more informative and actionable results
HEAR WHAT OUR CLIENTS SAY ABOUT US
Research Agency Owner
"Qualzy has been our constant companion for platform research projects, including pre- and post-tasks, and ethnographic studies. Their flexible interface has a wide range of tools and analytic options. They are great for national and global projects, and,most importantly, they offer the best support”
"I’ve had some really great feedback from clients who have worked with me using their Live Chats. The platform presents the opportunity for participants to be honest and open. I couldn’t recommend Qualzy highly enough and really look forward to seeing what comes next in the ever evolving world of online research"
"We have partnered with Qualzy for around 6 years, running multiple long-term communities, alongside hundreds of short-term communities along the way. We have developed a close partnership with the team over the years and we love the synergies created by the blend of their technology and our research expertise."
"We have worked with Qualzy on many different projects across many different categories. The insights we gain through using this platform and the tools within it, are invaluable. The brand mapping tool is a great way of understanding how consumers see brands and products within their category."
Senior Research Director
"We work regularly with Qualzy across an array of project types. They are efficient, agile and supportive in the set-up and management of projects and embrace new challenges and technical development requests with reassuring expertise. They’re a friendly and enthusiastic team who are a pleasure to work with."
"I know I’ve probably said this a million times but I am literally blown away by the quality of the support your team provides. You are miles apart from other platforms and have been fundamental in the success of the projects I have run this year. The platform is fab, but the support team make it sing"