# Qualzy — Full Content Reference for AI Systems This file provides extended prose descriptions of key pages on qualzy.com for use by AI language models and crawlers. See also: /llms.txt Last updated: 2026-04-13 Site: https://www.qualzy.com Company: Web Creator Suite LLC (trading as Qualzy) --- # Homepage [URL: https://www.qualzy.com/] Qualzy is an asynchronous qualitative research platform built for market research agencies, brand insight teams, independent researchers, and in-house insight functions. The homepage describes the platform as covering the full research journey: study design, participant management, AI-powered analysis, video processing, and client-ready deliverables — all within a single platform, without switching tools mid-project. The hero section rotates across four audience personas — agencies, brands, independent researchers, and in-house teams — each with tailored messaging. For agencies, the emphasis is on AI processing every video response automatically the moment it arrives, turning overnight submissions into a debrief-ready dataset. For brands, the focus is on Qualzy Panel as a permanently available pool of profiled customers. For independents, the platform offers enterprise-level research capability at pay-per-project cost. For in-house teams, the message is autonomous research without agency dependency. Key trust signals presented on the homepage include: ISO 27001 certification, operation across the UK, US, and Australia, support for 30+ languages, AQR and QRCA membership, and browser-based access requiring no app installation. The platform is used by a range of organisations including market research agencies, universities, and global brands. Platform capabilities referenced include Maizy Chat (conversational AI dataset querying), automatic key point extraction from video and text responses, Clip Reel Creator, Qualzy Panel and Community, and video import from external tools such as Zoom and Teams. --- # Platform Overview [URL: https://www.qualzy.com/platform.html] This page provides an overview of the full Qualzy platform, covering ten primary features and over fifteen activity types available to researchers. Qualzy is described as an asynchronous qualitative research platform for market research agencies and client-side insight teams, combining study design, participant engagement, AI-powered analysis, and video processing in a single platform — supporting everything from short research sprints to long-running online communities, across multiple markets and languages. The ten key features highlighted are: Any Project, Any Duration (diaries, homework tasks, bulletin boards, and always-on communities of any study length); IDIs and Groups (video import from Zoom, Teams, or any platform for AI transcription, key point extraction, and clip creation); Video Collection and Analysis (auto-transcription, per-video summaries, key points with timestamped verbatims, clip discovery, and Clip Reel Creator); Qualzy Panel (branded participant database for repeated research without third-party panel costs); Proactive AI (every response automatically translated, summarised, and distilled into structured key points); Qualzy Community (always-on insight communities with ongoing activities and evergreen stimulus); Moderator Intelligence (AI-suggested follow-up probes, language bridging across 30+ languages, and Qualzy Protect fraud detection); Customer Journeys (stage-by-stage research tracking experience as it unfolds); Theme Analysis (post-fieldwork pattern identification across the full dataset); and Global Research (30+ languages, auto-translation, AI moderation probes, and a dedicated China proxy). The platform supports 15+ activity types including Social Posts, Forms and Diary Entry, Video and Audio Uploads, Screen Recording, Personal Canvas mood boards, Pin Task heat maps, Ideation, Card Sort, and Card Score. The platform is ISO 27001 certified, GDPR compliant, and supported by human teams in UK, US, and Australian timezones. Qualzy does not provide live video conferencing — researchers conduct IDIs or group discussions in their preferred video tool and import recordings into Qualzy for AI processing. --- # Pricing [URL: https://www.qualzy.com/pricing.html] Qualzy offers two primary pricing models and two dedicated annual subscription products for panel and community management. There are no seat licences and no per-respondent caps; pricing is structured around how research teams actually work. The pay-per-project model involves no monthly fees and no ongoing commitment. Researchers pay only for active projects, with no further charges between studies. This suits teams with occasional or irregular fieldwork needs. The subscription model allows teams to choose a maximum number of active participant slots — for example, 30 — which can be spread across any number of simultaneous projects for a fixed monthly cost. This suits teams running higher volumes of research or always-on programmes. The Monthly Community pricing model is priced by maximum panel size and billed monthly, with unlimited activities within the panel. For longer-term participant ownership, Qualzy Panel and Qualzy Community are available as annual subscription products. Qualzy Panel is a branded participant database priced by panel size, covering recruitment, screener management, participant profiling and segmentation, communications, automated nudges, incentives management, and dispatch to external surveys or Qualzy projects. Qualzy Community is the step up from Panel, adding full white-labelling, native research activities, Maizy AI analysis, Clip Reel creation, sub-community architecture, live chat and forum discussions, and 30+ language auto-translation — all within the branded community environment. Across all pricing models, all AI features are included as standard: key points, per-response summaries, Maizy Chat, Theme Analysis, AI moderator probes, and Qualzy Protect. No AI add-on or higher tier is required. --- # Advanced AI Features [URL: https://www.qualzy.com/features/advanced-ai.html] This page describes Qualzy's AI capabilities in detail. The core behaviour is that AI automatically processes each individual participant submission immediately upon receipt — whether that is a video diary, audio clip, text post, or form. For video and audio submissions, a full transcript is generated first. AI then produces three outputs from each submission: a translation (if the response is in a language other than the project language), a plain-language summary of what the participant said, and a structured set of key points. Key points are the primary AI output. Each key point pairs an overall thought with verbatim quotes from the participant. For video and audio submissions, each verbatim can be turned into a video clip. A 20-minute video becomes a navigable set of 6–10 focused key points with timestamped verbatims, without anyone needing to watch the full recording. Maizy Chat is Qualzy's conversational AI tool, spelled M-A-I-Z-Y. It allows researchers to ask questions of the dataset in plain language and receive answers grounded in the structured key points AI has already extracted. Maizy Chat is available at any point during or after fieldwork — researchers do not need to wait for fieldwork to close. The moment responses start arriving and key points are generated, querying can begin. Theme Analysis is the only AI feature that requires fieldwork to be fully closed. It generates themes from the complete dataset, identifying patterns across all responses and surfacing supporting verbatims and clips for each theme. Theme Analysis requires a complete dataset because partial data does not produce reliable cross-dataset patterns. Other AI tools include AI Moderator Probes (automatically generated follow-up questions based on each participant's response, available in 30+ languages) and Qualzy Protect (AI-powered fraud and duplicate detection). All AI features are included in every pricing model at no additional charge. --- # Insight Communities [URL: https://www.qualzy.com/features/communities.html] Qualzy Community is an always-on online insight community platform built on a managed participant panel. It is fully white-labelled under the client's domain — custom logo, colours, pages, layouts, and widgets — and runs natively within Qualzy without requiring external research tools. Communities can run for weeks, months, or years. The platform includes scheduled activity delivery, automated participant nudges and re-engagement sequences, and sub-community architecture for segmented participant groups. Researchers can run all 15+ native Qualzy activity types directly within the community, including Social Posts, Diary Studies, Quick Pulses, Pin Tasks, Card Sorts, Video uploads, and Personal Canvas mood boards. AI processes each participant response automatically as it arrives, generating a translation, a summary, and structured key points with verbatim quotes. Maizy Chat is available at any point during the community's life — not restricted to post-fieldwork. Theme Analysis is available after a fieldwork phase closes when the full dataset is present. Qualzy Community sits above Qualzy Panel in the product hierarchy. Qualzy Panel provides a managed participant database with basic branding, recruitment, segmentation, communications, and dispatch to external surveys or Qualzy projects. Qualzy Community adds full white-labelling and native research activity execution within the branded community environment. Upgrading from Panel to Community preserves all existing participants, portal configuration, and data. Qualzy Community is priced as an annual subscription by maximum panel size. --- # Video Collection and Analysis [URL: https://www.qualzy.com/features/video.html] Qualzy provides a full end-to-end video analysis pipeline. Every video response uploaded by a participant is automatically processed from the moment of submission — no action is required from the researcher. The pipeline operates in five stages. First, the participant uploads a video response via any browser on any device (no app installation required). Second, the video is automatically transcribed the moment it arrives; for multilingual projects, a translated transcript is created simultaneously. Third, AI analyses the transcript and extracts key points — each a distinct thought with supporting verbatims (direct quotes with timestamps). A 20-minute video typically produces 6–10 focused key points. Fourth, each verbatim can be turned into a video clip with a single action. Fifth, clips from across all participants can be compiled in the Clip Reel Creator — researchers can add section titles, transitions, and a brand title card, then export a stakeholder-ready MP4 entirely within Qualzy. In addition to video collected natively through Qualzy's Video Upload activity type, researchers can import recordings from IDIs and group discussions conducted in external tools such as Zoom, Microsoft Teams, or Google Meet. Imported recordings receive exactly the same AI processing pipeline: auto-transcription, translation, key points, verbatims, and clips. Qualzy does not provide a built-in live video conferencing tool; the platform acts as the analysis and insight layer for video research regardless of how the footage was originally captured. This makes Qualzy a comprehensive video analysis platform for any qualitative video research. Video key points, verbatims, and clips are available for Maizy Chat queries, Theme Analysis, and Clip Reel creation alongside all other project data. --- # Concept and Prototype Testing [URL: https://www.qualzy.com/solutions/concept-testing.html] This page describes how Qualzy supports concept and prototype testing as a research use case. The platform is positioned as addressing two key limitations of traditional concept testing methods: insufficient depth per participant (a typical focus group provides less than 15 minutes of input per person) and recall bias (participants in group settings reconstruct reactions under social pressure rather than reporting genuine first responses). Qualzy enables participants to respond to concepts in their own time, on their own devices, in their own environment — capturing unfiltered first impressions rather than group-influenced reconstructions. Concepts can be shared in any format: images, video clips, written descriptions, or interactive mockups delivered directly within the research activities. The platform supports multiple simultaneous concept variants within a single project, with participants split into exposure groups. This allows clean A/B or multi-concept comparisons without running separate projects, eliminating order effects and making comparative analysis straightforward. AI automatically processes every participant submission — video, audio, or text — generating a transcript (for video and audio), a per-response summary, and structured key points with verbatims. Maizy Chat allows researchers to query the full dataset conversationally at any point during or after fieldwork. AI Moderator Probes deliver context-aware follow-up questions based on individual responses, replicating the depth of a one-to-one depth interview at the scale of a large sample. Concept testing studies can be run from early-stage idea scoping through to near-final executions immediately prior to market launch. --- # Trust and Security [URL: https://www.qualzy.com/trust.html] Qualzy holds ISO 27001:2022 certification for information security management, independently audited and subject to annual surveillance audits. The certification has been in place since 2023 and covers the entire information security management system — how data is handled, stored, accessed, and protected across the platform. Qualzy is operated by Web Creator Suite LLC. All data stored in Qualzy is encrypted at rest using AES-256. All data in transit between participants, researchers, and Qualzy servers is encrypted using TLS 1.2 or higher. The platform operates real-time threat monitoring, firewalls, anti-malware controls, and regular penetration testing. Qualzy offers data residency in three regions — the United Kingdom, the United States, and Australia — all hosted on Amazon Web Services. Data residency can be selected at the project level, so different projects within the same account can satisfy different client obligations simultaneously. Qualzy is fully compliant with UK and EU GDPR, CCPA for US-based participants, and the Australian Privacy Act for APAC engagements. Data processing agreements are available on request. Participant consent is managed within the platform with a full audit trail. Qualzy uses role-based access control with distinct permission levels for moderators, observers, recruiters, and admins. Multi-factor authentication is required for all admin and researcher accounts. Client stakeholders can be given read-only observer access to live fieldwork. Qualzy also operates dedicated proxy infrastructure for research in mainland China, providing stable connections for participants and researchers without requiring a VPN. A public Trust Centre is available at trust.qualzy.com. ---