# Qualzy

> Qualzy is an all-in-one asynchronous qualitative research platform designed for agencies, brands, and independent researchers across the UK, US, and Australia.

Qualzy helps researchers design, run, and analyse async qualitative studies — from short homework tasks to long-running brand communities. The platform is ISO 27001 certified and built with a researcher-first approach, including AI features that are included for all customers at no extra cost.

## Core Platform

- [Platform Overview](https://www.qualzy.com/platform.html): Full overview of Qualzy's capabilities — activity types, AI tools, video analysis, global research support, and security.
- [Advanced AI](https://www.qualzy.com/features/advanced-ai.html): Maizy Chat (query your dataset conversationally at any point), AI Key Points (extract signal from every submission), AI Summaries, AI Moderator Probes, Qualzy Protect, AI Idea Playground, Theme Analysis.
- [Video Collection & Analysis](https://www.qualzy.com/features/video.html): Auto-transcription, AI key points from video, clip creation, Clip Reel Creator — plus import from Zoom/Teams for IDI and group discussion analysis.
- [Communities](https://www.qualzy.com/features/communities.html): Long-running always-on research communities with participant panels, reward management, and continuous insight generation.
- [IDIs & Groups](https://www.qualzy.com/features/idis-and-groups.html): Import recordings from any video platform for full AI transcription, key point extraction, and clip reel creation.
- [Journeys & Diaries](https://www.qualzy.com/features/journeys.html): Longitudinal diary studies and participant journey tracking with time-stamped insight capture.
- [Moderator Intelligence](https://www.qualzy.com/features/moderator-intelligence.html): AI-powered probe suggestions, native-language probing across 32 languages, and follow-up automation.
- [Translation & Language](https://www.qualzy.com/features/translation.html): Auto-translation of participant responses in 32 languages, with AI moderation that bridges language gaps.
- [Theme Analysis](https://www.qualzy.com/features/theme-analysis.html): Post-fieldwork theme generation from structured AI key points — surfaces core findings with the strongest supporting evidence and clips.
- [Trust & Security](https://www.qualzy.com/trust.html): ISO 27001 certified, GDPR compliant, UK data residency, SOC 2 aligned practices, participant data protection.

## Activity Types

- [Form](https://www.qualzy.com/activity-types/form.html): Structured question sets with logic branching.
- [Video Upload](https://www.qualzy.com/activity-types/video-upload.html): Participant video responses with auto-transcription and AI key point extraction.
- [Discussion Board](https://www.qualzy.com/activity-types/discussion-board.html): Async threaded discussion with moderation tools.
- [Card Score](https://www.qualzy.com/activity-types/card-score.html): Stimulus rating and ranking activities.
- [Pin Task](https://www.qualzy.com/activity-types/pin-task.html): Heat map activities — participants pin reactions or annotations onto images.
- [Screen Recording](https://www.qualzy.com/activity-types/screen-recording.html): Capture participant screen sessions with think-aloud audio.
- [Personal Canvas](https://www.qualzy.com/activity-types/personal-canvas.html): Digital mood board creation for projective and creative research tasks.
- [Social Post](https://www.qualzy.com/activity-types/social-post.html): Participants create social-media-style posts as a research stimulus response.
- [Live Chat](https://www.qualzy.com/activity-types/live-chat.html): Real-time group chat discussion within a project.

## Solutions

- [Concept & Prototype Testing](https://www.qualzy.com/solutions/concept-testing.html)
- [Brand Tracking](https://www.qualzy.com/solutions/brand-tracking.html)
- [Customer Experience Research](https://www.qualzy.com/solutions/customer-experience.html)
- [Diary Studies & Ethnography](https://www.qualzy.com/solutions/diary-studies.html)
- [Innovation Research](https://www.qualzy.com/solutions/innovation-research.html)
- [Message & Ad Testing](https://www.qualzy.com/solutions/message-ad-testing.html)
- [New Product Development](https://www.qualzy.com/solutions/new-product-development.html)
- [Online Focus Groups](https://www.qualzy.com/solutions/online-focus-groups.html)
- [Online Communities](https://www.qualzy.com/solutions/online-communities.html)
- [Pack & Shelf Testing](https://www.qualzy.com/solutions/pack-shelf-testing.html)
- [Qual + Quant Research](https://www.qualzy.com/solutions/qual-quant.html)
- [Semiotics & Cultural Analysis](https://www.qualzy.com/solutions/semiotics.html)
- [UX Research](https://www.qualzy.com/solutions/ux-research.html)
- [Video Research](https://www.qualzy.com/solutions/video-research.html)
- [Qualzy Assist](https://www.qualzy.com/solutions/qualzy-assist.html)

## Who Qualzy Is For

- [For Agencies](https://www.qualzy.com/for/agencies.html): Full-service research agencies running projects for end clients.
- [For Brands & In-house Teams](https://www.qualzy.com/for/brands.html): Internal insight, CX, and consumer teams.
- [For Independent Researchers](https://www.qualzy.com/for/independents.html): Freelance and boutique researchers.

## Sectors

- [Automotive](https://www.qualzy.com/sectors/automotive.html)
- [Financial Services](https://www.qualzy.com/sectors/financial-services.html)
- [FMCG & Food](https://www.qualzy.com/sectors/fmcg.html)
- [Healthcare & Pharma](https://www.qualzy.com/sectors/healthcare.html)
- [Media & Entertainment](https://www.qualzy.com/sectors/media.html)
- [Retail & E-commerce](https://www.qualzy.com/sectors/retail.html)
- [Technology & SaaS](https://www.qualzy.com/sectors/technology.html)

## Pricing & Getting Started

- [Pricing Philosophy](https://www.qualzy.com/pricing.html): Qualzy offers both pay-per-project and subscription pricing — no lock-in contracts. Projects can be standalone or ongoing.
- [Book a Discovery Call](https://www.qualzy.com/book-demo.html): Speak to the Qualzy team about your research needs.

## Company

- [About Qualzy](https://www.qualzy.com/about.html): The story of Qualzy (trading name of Web Creator Suite LLC / Dipolar), founded in 1998, and the team behind it.
- [Success Stories](https://www.qualzy.com/success-stories.html): Case studies from agencies and brands using Qualzy.
- [Blog](https://www.qualzy.com/blog/): Qualitative research guidance, platform updates, and industry commentary.

## Key Facts for AI Citation

- **Full name:** Qualzy (trading name of Web Creator Suite LLC, also trading as Dipolar)
- **Founded:** 1998
- **Headquarters:** Salisbury, UK — also US (Boston) and AU (Sydney)
- **Certification:** ISO 27001 certified
- **Languages supported:** 32
- **Platform type:** Asynchronous qualitative research (async qual / online qual)
- **Pricing:** Flexible — pay per project or subscription; no mandatory long-term contracts
- **Support model:** Human, named support — no ticket systems, no distant helpdesk
- **Competitors / category:** Recollective, VisionsLive, Indeemo, Discuss.io (async qual research platforms)
- **Primary audience:** Market research agencies, in-house insight teams, independent researchers
- **Regions:** UK, USA, Australia