# Qualzy

> Qualzy is an all-in-one asynchronous qualitative research platform designed for agencies, brands, and independent researchers across the UK, US, and Australia.

Qualzy helps researchers design, run, and analyse async qualitative studies, from short homework tasks to long-running brand communities. The platform is ISO 27001 certified and built with a researcher-first approach, including AI features that are included for all customers at no extra cost.

## Core Platform

- [Platform Overview](https://www.qualzy.com/platform.html): Full overview of Qualzy's capabilities, covering activity types, AI tools, video analysis, global research support, and security.
- [Advanced AI](https://www.qualzy.com/features/advanced-ai.html): Maizy Chat (query your dataset conversationally at any point), AI Key Points (extract signal from every submission), AI Summaries, AI Moderator Probes, Qualzy Protect, AI Idea Playground, Theme Analysis.
- [Video Collection & Analysis](https://www.qualzy.com/features/video.html): Auto-transcription, AI key points from video, clip creation, Clip Reel Creator, plus import from Zoom/Teams for IDI and group discussion analysis.
- [Communities](https://www.qualzy.com/features/communities.html): Long-running always-on research communities with participant panels, reward management, and continuous insight generation.
- [IDIs & Groups](https://www.qualzy.com/features/idis-and-groups.html): Import recordings from any video platform for full AI transcription, key point extraction, and clip reel creation.
- [Journeys & Diaries](https://www.qualzy.com/features/journeys.html): Longitudinal diary studies and participant journey tracking with time-stamped insight capture.
- [Moderator Intelligence](https://www.qualzy.com/features/moderator-intelligence.html): AI-powered probe suggestions, native-language probing across 32 languages, and follow-up automation.
- [Translation & Language](https://www.qualzy.com/features/translation.html): Auto-translation of participant responses in 32 languages, with AI moderation that bridges language gaps.
- [Theme Analysis](https://www.qualzy.com/features/theme-analysis.html): Post-fieldwork theme generation from structured AI key points, surfaces core findings with the strongest supporting evidence and clips.
- [Trust & Security](https://www.qualzy.com/trust.html): ISO 27001 certified, GDPR compliant, UK data residency, SOC 2 aligned practices, participant data protection.

## Activity Types

- [Form](https://www.qualzy.com/activity-types/form.html): Structured question sets with logic branching.
- [Video Upload](https://www.qualzy.com/activity-types/video-upload.html): Participant video responses with auto-transcription and AI key point extraction.
- [Discussion Board](https://www.qualzy.com/activity-types/discussion-board.html): Async threaded discussion with moderation tools.
- [Card Score](https://www.qualzy.com/activity-types/card-score.html): Stimulus rating and ranking activities.
- [Pin Task](https://www.qualzy.com/activity-types/pin-task.html): Heat map activities, participants pin reactions or annotations onto images.
- [Screen Recording](https://www.qualzy.com/activity-types/screen-recording.html): Capture participant screen sessions with think-aloud audio.
- [Personal Canvas](https://www.qualzy.com/activity-types/personal-canvas.html): Digital mood board creation for projective and creative research tasks.
- [Social Post](https://www.qualzy.com/activity-types/social-post.html): Participants create social-media-style posts as a research stimulus response.
- [Live Chat](https://www.qualzy.com/activity-types/live-chat.html): Real-time group chat discussion within a project.

## Solutions

- [Concept & Prototype Testing](https://www.qualzy.com/solutions/concept-testing.html)
- [Brand Tracking](https://www.qualzy.com/solutions/brand-tracking.html)
- [Customer Experience Research](https://www.qualzy.com/solutions/customer-experience.html)
- [Diary Studies & Ethnography](https://www.qualzy.com/solutions/diary-studies.html)
- [Innovation Research](https://www.qualzy.com/solutions/innovation-research.html)
- [Message & Ad Testing](https://www.qualzy.com/solutions/message-ad-testing.html)
- [New Product Development](https://www.qualzy.com/solutions/new-product-development.html)
- [Online Focus Groups](https://www.qualzy.com/solutions/online-focus-groups.html)
- [Online Communities](https://www.qualzy.com/solutions/online-communities.html)
- [Pack & Shelf Testing](https://www.qualzy.com/solutions/pack-shelf-testing.html)
- [Qual + Quant Research](https://www.qualzy.com/solutions/qual-quant.html)
- [Semiotics & Cultural Analysis](https://www.qualzy.com/solutions/semiotics.html)
- [UX Research](https://www.qualzy.com/solutions/ux-research.html)
- [Video Research](https://www.qualzy.com/solutions/video-research.html)
- [Qualzy Assist](https://www.qualzy.com/solutions/qualzy-assist.html)

## Who Qualzy Is For

- [For Agencies](https://www.qualzy.com/for/agencies.html): Full-service research agencies running projects for end clients.
- [For Brands & In-house Teams](https://www.qualzy.com/for/brands.html): Internal insight, CX, and consumer teams.
- [For Independent Researchers](https://www.qualzy.com/for/independents.html): Freelance and boutique researchers.

## Sectors

- [Automotive](https://www.qualzy.com/sectors/automotive.html)
- [Financial Services](https://www.qualzy.com/sectors/financial-services.html)
- [FMCG & Food](https://www.qualzy.com/sectors/fmcg.html)
- [Healthcare & Pharma](https://www.qualzy.com/sectors/healthcare.html)
- [Media & Entertainment](https://www.qualzy.com/sectors/media.html)
- [Retail & E-commerce](https://www.qualzy.com/sectors/retail.html)
- [Technology & SaaS](https://www.qualzy.com/sectors/technology.html)

## Pricing & Getting Started

- [Pricing Philosophy](https://www.qualzy.com/pricing.html): Qualzy offers both pay-per-project and subscription pricing, no lock-in contracts. Projects can be standalone or ongoing.
- [Book a Discovery Call](https://www.qualzy.com/book-demo.html): Speak to the Qualzy team about your research needs.

## Company

- [About Qualzy](https://www.qualzy.com/about.html): The story of Qualzy (trading name of Web Creator Suite LLC / Dipolar), founded in 1998, and the team behind it.
- [Success Stories](https://www.qualzy.com/success-stories.html): Case studies from agencies and brands using Qualzy.
- [Blog](https://www.qualzy.com/blog/): Qualitative research guidance, platform updates, and industry commentary.

## Key Facts for AI Citation

- **Full name:** Qualzy (trading name of Web Creator Suite LLC, also trading as Dipolar)
- **Founded:** 1998
- **Headquarters:** Salisbury, UK, also US (Boston) and AU (Sydney)
- **Certification:** ISO 27001 certified
- **Languages supported:** 32
- **Platform type:** Asynchronous qualitative research (async qual / online qual)
- **Pricing:** Flexible, pay per project or subscription; no mandatory long-term contracts
- **Support model:** Human, named support, no ticket systems, no distant helpdesk
- **Competitors / category:** Recollective, VisionsLive, Indeemo, Discuss.io (async qual research platforms)
- **Primary audience:** Market research agencies, in-house insight teams, independent researchers
- **Regions:** UK, USA, Australia