"We have worked with qualzy on many different projects across many different categories. The insights we gain through using this platform and the tools within it, are invaluable. The brand mapping tool is a great way of understanding how consumers see the category. The fact that we can see these outputs at an individual as well as collective level is really helpful"
Giving participants the right tools so that they can accurately plot how they perceive a brand or product in comparison to others has been integral to our success in helping brands to understand how they are viewed in the marketplace. Whether participants are using the canvas tools to place a brand onto a predefined axis or using the powerful sorting tools to categorise products you can be sure that you will have solid insight to build a compelling strategy for your client.