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FOCUS GROUPS

A graphic that symbolises running Focus Groups on Qualzy

Using Qualzy alongside your traditional methodology gives you a powerful and versatile Research Platform to gather insight from your participants. Whether it’s before, during or after hosting a group, you’ll have the ability to see the world as they see it; you can connect with them and understand the thoughts, feelings and emotions that drive the decisions, choices and changes they make.

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"Qualzy has been our constant companion for every platform research project with pre/post tasks and ethnographic studies we’ve done for over three years. They offer a flexible interface, with a wide range of tools and analytic options."

Rachael Orgueil | Tag Research

A computer showing a Qualzy live chat from the perspective of a moderator
A computer showing a Qualzy live chat from the perspective of a moderator

PRE-GROUP

Allow participants to complete surveys, record video diaries, undertake brand analysis, and many other activities before they attend their focus group or depth interview. Knowing your participants in advance has never been easier. 

POST-GROUP

Live groups sometimes generate more questions for you or your client. Reframing a proposition, adding new stimulus, or simply gathering insight through a post group survey is as simple as starting a Qualzy project. 

LIVE GROUP

Our live chat tool creates the perfect environment for running a focus group online. It has a familiar chat interface and a virtual whiteboard with surveys, heat maps and multimedia review.

"AN EXPERT KNOWS THE RIGHT ANSWERS - IF YOU ASK THE RIGHT QUESTIONS"

ARE YOUR FOCUS GROUPS IN NEED OF A POWER-UP?

Qualzy would love to be a part of your next group - together we'll make it the best yet

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