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PRODUCT TESTING

A graphic which represents the product testing solutions available within the Qualzy platform

Qualzy is the perfect Qualitative Research partner for all your UX & Product Testing jobs. Whether you need to test a new interface, watch a consumer interact with your website, or track how a person uses your product over time, you'll have all the essential tools to hand. 

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"We work regularly with qualzy across an array of project types. They are efficient, agile, and supportive in the set-up and management of projects and embrace new challenges and technical development requests with reassuring expertise. They're a friendly team who are a pleasure to work with"

Suzy Clemo | RDSi

Photo of participant completing consumption diary on mobile device

CONSUMPTION DIARIES

Asking participants to keep track a log of how, when, and where they use your product or brand, or perhaps when they engage with a particular piece of stimulus is fundamental to understanding your relationship with consumers. 

By tracking usage over time you will see how habits are formed, and where your brand sits within their lifestyle. You'll have a better grasp on how to reach consumers, drive profits and success.

STIMULUS REVIEWS

Before you run your next campaign for your client, consider asking participants to thoroughly review concepts. Using the Qualzy tools will help you to make informed decisions about what works, and what will help them achieve more growth.  There are multiple ways to run stimulus review projects, but among the most common are 'Quick Fire Surveys', pin tasks, and depth surveys, though of course Qualzy is flexible so there are infinite ways to use the system to achieve results.

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Pins HeatMap

PACKAGING REVIEW

There are times when you will want to get feedback on your next great packaging design. The Heat-map activity makes it easy to show an image and get respondents to choose a specific part of the image and comment on that part.

Combine this video blogs, powerful surveys, and product scoring activities you'll know exactly what changes to make to your product before the big launch. 

PRODUCT SCORING

The Card Score is just one way that you can use Qualzy to get accurate metrics relating to a participants feels and review of a product, idea, or concept.

Participants can rate a deck of โ€˜cardsโ€™, presented as images, words, or both, by dragging and dropping them onto a rating scale. Multiple scales can be added to the same activity to gain insight on several aspects of each brand, idea, statement, or topic.   

A laptop computer showing the screen recording functionality of Qualzy
A laptop computer showing the screen recording functionality of Qualzy

UX TESTING

Asking participants to record their screen while they test out your new interface is the easy way to get quick and actionable insight. With the ability to narrate as they go, you'll know exactly how they feel as they interact with your product.

It won't take long for you to see where your weak spots are and identify areas for improvement. When you couple this activity with video blogs, product scoring, heat mapping,  and detailed surveys you'll have a compelling set of insights to share with your client. 

"TESTING LEADS TO FAILURE, AND FAILURE LEADS TO UNDERSTANDING"

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