Qualzy is a qualitative research platform for agencies, in-house insight teams and independent researchers, with platforms hosted in the UK, US and Australia. Its three parts share the same researcher-first AI and support, and can sit in the same project, so a study goes from design to debrief without being handed off to another system.
How long the research runs, and whether it happens live or in people's own time, decides where it lives. Plenty of projects use more than one: Qualzy Live sessions sit in the same project as your online work, so a pre-task and the groups that follow end up in one dataset.
Quick discussions over a day or a few days, diaries over a few weeks, multi-wave bulletin boards and pre-tasks before a live session. Run it as a forum, or as the AI-moderated chat, which costs nothing extra.
Typical usesDays to weeks
Live video interviews and focus groups, plus in-room interviews recorded on a phone or tablet. Clients watch from a hidden backroom, interpreters join on a hidden line, and every session is transcribed for clips and themes afterwards.
Typical usesAn hour or two at a time
MROCs, insight communities and customer panels on your own branded portal. Recruit and profile people once, then run activities in waves and come back to them whenever a business question needs an answer.
Typical usesMonths to years
All three share the same AI analysis, starting with key points on every response, and the same video tools, and nothing participants say is used to train AI. Discussions and Community share the same activity types. See the whole platform
Solo consultants, agency teams, in-house researchers at global brands. Most of them have been running projects on Qualzy for years: Blue Yonder, Mustard and Flume are all going on a decade.
Qualzy gives me peace of mind. It takes the stress away knowing that I have a technology platform that works really well, and support that is flexible enough to deal with the unexpected.
You are miles apart from other platforms and have been fundamental in the success of the projects I have run this year. The platform is fab, but the support team make it sing.
When I have a project coming up, I truly look forward to emailing the Qualzy team. They know what they're talking about, they know what they're doing, and they're a genuine pleasure to work with.
The fact that Qualzy considers researchers and what they actually need is unique from its competitors. It's a huge differentiator.
Qualzy is our go-to platform. It is flexible not just as a platform, but as a team, a true partner that actually wants to help us get to where we want to go.
What I love about Qualzy is that you can capture a true end-to-end journey. It helps us bring our clients' customers to life, sharing their opinions about brands first-hand.
Qualzy ticks all the boxes, from flexibility and variety of tools to a very accessible pricing package.
Qualzy complements our process beautifully. It has helped us give clients the human stories behind the numbers.
With Qualzy it's fair and we know what we're going to get. Nothing is going to pop up and surprise us. We feel like we're allowed to ask for help without being charged extra.
The AI video summaries are a game-changer! We used to have to sit and watch every video, take notes and figure out where to cut to create a reel.
We often include China in our research but with Qualzy we had no problems in terms of speed or accessibility.
Even when we come up with quite mad timelines, they ask no questions. The guys just move fast and simply make it happen.
Qualzy understands what we need to get out of each project. Having partners you can genuinely trust and who help to make your lives as consultants easier is a massive benefit.
After I've talked to ten or more people in a day, I summarise the key themes in my head. Then I double-check with Qualzy's AI. Sometimes it picks up things I missed. It's like having another brain.
Most people in our team use Qualzy. It takes the pressure off knowing we can rely on them 100%. Everyone wants everything quicker these days, and they make that possible.
Qualzy was early to ride the wave of generative AI innovation, developing tools that help researchers do their work more easily, making the platform more useful, not just using AI for the sake of it.
They show a real sense of flexibility about what we need. They have sometimes helped us out at very short notice.
Qualzy gives us a window into the lives of our participants and has the tools that allow us to analyse and understand those lives.
The UK, US and Australian regions each run separately on AWS, and a project is hosted in the region it's created in. Qualzy complies with GDPR, HIPAA, CCPA and the Australian Privacy Act, and you decide who sees what.
View our full trust & security details →Tell us about your next project. 15 minutes is usually enough to know if we’re the right fit.
