200 video responses
landed overnight.
Four hours to debrief.

Every response is automatically transcribed and broken down into AI key points and clips the moment it's submitted. By the time you sit down to prep, the heavy lifting is already done. Query the full dataset with Maizy Chat, build a clip reel from the best verbatims, and walk into the debrief with a clip reel and a dataset you've already interrogated.

Your customers know things your competitors don't.
Are you listening?

Qualzy Panel gives brand teams a permanently available pool of their own customers — recruited once, profiled properly, ready for any research question that comes up. Run activities, get AI analysis, and build up a genuine picture of your customers over time. No agency middlemen, no one-off surveys with nothing to compare against.

You won a brief that
should need a team of five.
It's just you.

Qualzy lets you run the same quality of research as a large agency team, without the overhead. Pay per project, so you only spend money when you're working. AI handles transcription, key points, and video clips automatically — your analysis is half done before you've touched a transcript. And when you need support, real people pick up the phone.

Your brand intelligence
shouldn't depend on
the agency's schedule.

In-house insight teams on Qualzy run qual research on their own timeline - no briefing cycles, no pitch fees, no 60-slide deck three weeks after the field closes. AI processes every response the moment it arrives: transcription, key points, video clips. Maizy Chat lets you interrogate the full dataset within days of launch. Real insight, on your terms.

Explore Qualzy for agencies →
ISO 27001 Certified
UK · US · Australia
AQR & QRCA Members
30+ Languages
Browser-based, no app
Ninth Seat Feeling Mutual Mustard Research Flume FUEL Veylinx Insights Exchange Blue Yonder University of Warwick BrainValue
What is Qualzy?

An async qualitative research platform
that covers the whole journey.

The whole project runs in one place. Study design, participant management, AI analysis, video, deliverables. Nothing hands off to another system.

Qualzy platform — async research activities, AI analysis, and video insight in one place

Qualzy is an asynchronous qualitative research platform for agencies, in-house insight teams, and independent researchers across the UK, US, and Australia. It combines 15+ activity types, researcher-first AI, and full video analysis in one place — ISO 27001:2022 certified, with flexible pay-per-project or subscription pricing and genuine human support across three time zones.

Async activities

Diaries, bulletin boards, video tasks, homework activities, IDIs, and long-term communities — 15+ activity types, designed around your methodology.

Researcher-first AI

Every response is translated, summarised, and broken into key points the moment it arrives. Verbatims become video clips. Maizy Chat lets you search the whole dataset any time during or after fieldwork.

Video analysis

Every video is automatically transcribed, broken into key points, and clipped — including recordings you import from Zoom or Teams. String the best verbatims together into a shareable reel.

Global research

Auto-translation, AI moderation probes, a dedicated China proxy, and real support across UK, US, and Australian time zones.

Any methodology. Any duration.

From a single day
to an always-on community.

There's no minimum duration and no fixed format. The examples below are typical, not prescriptive.

What Researchers Say

From the researchers
who use it every day.

Solo consultants, agency teams, in-house researchers at global brands. Most of them have been running projects on Qualzy for years — Blue Yonder, Mustard, Flume all going on a decade.

Qualzy gives me peace of mind. It takes the stress away knowing that I have a technology platform that works really well, and support that is flexible enough to deal with the unexpected.

Tom WoodnuttManaging Director, Feeling Mutual

You are miles apart from other platforms and have been fundamental in the success of the projects I have run this year. The platform is fab, but the support team make it sing.

Steph HResearch Director

When I have a project coming up, I truly look forward to emailing the Qualzy team. They know what they're talking about, they know what they're doing, and they're a genuine pleasure to work with.

Adam HeptinstallSenior Qualitative Insight Executive, Blue Yonder

The fact that Qualzy considers researchers and what they actually need is unique from its competitors. It's a huge differentiator.

Pam Goldfarb LissPresident, LitBrains

Qualzy is our go-to platform. It is flexible not just as a platform, but as a team - a true partner that actually wants to help us get to where we want to go.

Andy FraserSenior Research Director, Ninth Seat

What I love about Qualzy is that you can capture a true end-to-end journey. It helps us bring our clients' customers to life, sharing their opinions about brands first-hand.

Debbie NewbouldManaging Director, Flume

Qualzy ticks all the boxes - from flexibility and variety of tools to a very accessible pricing package.

Nichola QuailFounder, Insights Exchange

Qualzy complements our process beautifully. It has helped us give clients the human stories behind the numbers.

Mariana MonroyVP of Insights, Veylinx

With Qualzy it's fair and we know what we're going to get. Nothing is going to pop up and surprise us. We feel like we're allowed to ask for help without being charged extra.

Justine BerzinsSenior Global Field Director, FUEL

The AI video summaries are a game-changer! We used to have to sit and watch every video, take notes and figure out where to cut to create a reel.

Anthony Shephard-WilliamsDirector, Mustard Research

We often include China in our research but with Qualzy we had no problems in terms of speed or accessibility.

Sonia ZhangResearch Director, BrainValue

Even when we come up with quite mad timelines, they ask no questions. The guys just move fast and simply make it happen.

Dafydd JonesAssociate Director, Ninth Seat

Qualzy understands what we need to get out of each project. Having partners you can genuinely trust and who help to make your lives as consultants easier is a massive benefit.

Associate DirectorLondon Insights Agency

After I've talked to ten or more people in a day, I summarise the key themes in my head. Then I double-check with Qualzy's AI. Sometimes it picks up things I missed. It's like having another brain.

Pam Goldfarb LissPresident, LitBrains

Most people in our team use Qualzy. It takes the pressure off knowing we can rely on them 100%. Everyone wants everything quicker these days, and they make that possible.

Anthony Shephard-WilliamsDirector, Mustard Research

Qualzy was early to ride the wave of generative AI innovation, developing tools that help researchers do their work more easily - making the platform more useful, not just using AI for the sake of it.

Tom WoodnuttManaging Director, Feeling Mutual

They show a real sense of flexibility about what we need. They have sometimes helped us out at very short notice.

Jess O'BrienMarket Research & Insight Manager, University of Warwick

Qualzy gives us a window into the lives of our participants and has the tools that allow us to analyse and understand those lives.

Hamish KynochHead of Qualitative Research, Discovery Research
Trust & Security

ISO 27001 certified security.
Not something we added later.

Your data stays in the country you choose: UK, US, or Australia. Qualzy complies with GDPR, HIPAA, CCPA, and the Australian Privacy Act. You decide who sees what.

View our full trust & security details →
ISO 27001
Certified
GDPR
Compliant
HIPAA
Compliant
CCPA
Compliant
COPPA
Compliant
Australian DPA
Compliant
Data residency
Choose UK, US, or Australia - your data never crosses borders without your consent.
Role-based access
Researchers, moderators, observers, and clients each see exactly what they should - nothing more.
MFA & encryption
Multi-factor authentication and end-to-end encryption across all data in transit and at rest.
Always-on monitoring
Continuous threat monitoring and vulnerability management - 24 hours a day, seven days a week.

Find out if Qualzy is right for your research.

Book a 15-minute discovery call with someone who understands qualitative research. No scripts, no pressure — just an honest conversation about how you work and whether we’re the right fit.

Book a Discovery Call →