← Qualzy for
For Agencies

200 video responses landed overnight.
Four hours to debrief.

Platform, AI, and human support for research agencies — to run more projects and walk into every debrief with something clients haven't seen before.

The agency squeeze

Client timelines have collapsed. Agency infrastructure hasn't.

Your clients are making product, brand, and comms decisions faster than ever - and they expect research that keeps up. Traditional qual fieldwork, transcription, and analysis pipelines were built for a different pace of business.

Qualzy gives agencies an async platform with AI baked in at every stage - so that 200 responses arriving overnight become a debrief-ready dataset by morning, not a week of analyst hours.

3–4 weeks
Typical agency fieldwork-to-debrief timeline
Your clients are making decisions in days. Traditional qual timelines no longer fit the pace of modern business.
~15 min
Depth per person in a traditional focus group
Eight people, two hours. That's less than fifteen minutes per voice. Qualzy changes that ratio completely.
£150+/hr
Specialist video platform costs that come off your margin
Import recordings from Zoom or Teams into Qualzy instead. A one-time per-minute import fee applies at upload - then full AI analysis is included. Far cheaper than specialist platform rates.
How it works

Built for agencies that need to
move fast and deliver more depth

Every tool in Qualzy is designed to reduce the distance between data collection and debrief - without sacrificing the richness that agencies are known for.

AI processes every response instantly

Transcript, summary, and structured key points with verbatims are extracted from every submission the moment it arrives - video, audio, or text. A 20-minute video becomes a focused, navigable set of insights automatically. No analyst hours required to get to the signal.

Build clip reels in minutes

Compile the most powerful verbatims into a shareable highlight reel from across the dataset. Walk into every debrief with something clients haven't seen from a research agency before - video evidence, in the participants' own words, edited in minutes.

Maizy Chat - query your dataset conversationally

Ask Maizy Chat "what did participants in the 35–44 group say about price sensitivity?" and get an instant, sourced answer drawn from structured key points. Available at any point during or after fieldwork - not just once the project closes.

Import IDI and group recordings

Run your live IDIs and group discussions on Zoom or Teams, then import the recordings into Qualzy for full AI treatment: auto-transcription, key points with timestamped verbatims, and clips - all searchable via Maizy Chat. A one-time per-minute import fee applies at upload; all subsequent analysis is included. A fraction of the cost of specialist video platforms.

30+ languages with auto-translation

Run multi-market research with consistent methodology across regions, fielding simultaneous coordinated projects in each market. AI-translated responses are readable in English alongside the original - no separate translation budget required.

ISO 27001 certified

Reassure enterprise clients that their data is handled to the highest security standard. Qualzy's ISO 27001 certification means your agency can win and deliver work for the most security-conscious clients without procurement obstacles.

Platform capabilities

Everything an agency needs in one platform

Mix and match activity types and AI tools across every project - from rapid sprints to multi-week communities.

Video Uploads
Participants record responses on any device - auto-transcribed with AI key points extracted immediately on arrival.
AI Key Points
Every submission broken into structured insights with verbatims - the signal extracted from the noise automatically.
Clip Reel Creator
Compile verbatim clips from across the dataset into a shareable highlight reel for debrief and client presentations.
Maizy Chat
Query the full dataset conversationally at any point - ask questions, get sourced answers, explore segments instantly.
AI Moderator Probes
Context-aware follow-up questions delivered automatically based on each participant's specific response - depth at scale.
Video Import
Import IDI and group recordings from Zoom, Teams, or any platform for full transcription, key points, and clip creation.
Translation
30+ languages supported with AI translation - responses readable in English alongside originals, no extra cost.
Screener & Segmentation
Profile participants on entry and segment the dataset dynamically - cut findings by any variable at any point.
Media Review
Share stimulus material - images, video, concepts - and capture structured reactions immediately below each item.
Discussion Boards
Multi-day threaded discussion with rich media - ideal for building depth across a community over time.
Live Chat
Real-time group discussion with full moderation control - for the moments when synchronous engagement is needed.
Screen Recording
Capture how participants navigate websites or prototypes - with optional narration as they explore.

"In a focus group, only one person can speak at once. In a two-hour group with eight people, you get less than fifteen minutes of input per person. That is not enough depth for what my clients need."

Tom Woodnutt, Managing Director - Feeling Mutual

Feeling Mutual specialises in rapid, high-depth research for digital product innovation teams - clients who develop, test, and launch products at pace. They need a platform that matches their timelines and gives them the depth to make confident decisions, not just directional signals.

Case study

Feeling Mutual - Agile Innovation Research

A qualitative research agency specialising in rapid high-depth research for digital product innovation teams. Using Qualzy, they run full projects from commission to live fieldwork in under a week, with AI key points and clip reels making debrief preparation radically faster.

2 hrs
of input per participant vs <15 min in a focus group
Mon→Fri
commission to live fieldwork
Read the case study →
Proven in practice

What agencies achieve on the platform

Numbers from real projects run by research agencies on Qualzy.

6
simultaneous markets
across coordinated projects
4 hrs
from fieldwork close
to debrief-ready insight
200+
responses processed
automatically overnight
Get started

Ready to debrief faster and deliver more depth?

Talk to us about your agency's projects and we'll show you exactly how Qualzy would work for you. No obligation, no sales pitch - just a conversation about your research.