MROCs, insight communities and customer panels
Qualzy Community runs online research communities (MROCs), insight communities and customer panels for months or years. You recruit and profile people once, keep them engaged on a portal with your own branding and domain, and go back to them whenever a question comes up, from a few hundred members to over 100,000.
Qualzy Community is a platform for long-term research communities. At its simplest, a community is your own panel: people you've recruited and profiled, ready to send to a survey or a study. When you want more, you run activities, discussions and AI analysis in the same place, with the same people, for months or years.
Communities on Qualzy run from a few hundred members to over 100,000, and many clients now choose smaller ones where most members take part. They're used for public consultation, student and university panels, trade panels, and brand and customer communities.
New to the format? Our guides cover what an MROC is and when it's worth it, what a community costs, and the case for running one long term.
Members sign in to something with your name on it, rather than a research tool they've never heard of. Each one can feel like an extension of your brand or be something new entirely, and it works as well on a phone as on a laptop. We design and build it, and you approve it before it goes live. Here are three of our designs.
As more online answers are written with AI, it matters more than ever to know who you're hearing from. A community gives you members who have been with you for months or years, profiled from their own answers and telling you about their own lives.
Without a community, every brief starts with another recruitment round, and the people you do keep on a list drift away between projects. A community holds on to them, and to everything you know about them.
Bring your own list and turn it into a profiled panel.
Know who's on your panel, and look after them properly.
Put the right members in front of the right question.
Most communities start with people you already know: customers, residents, students or staff. Qualzy turns that list into members, and only the people who join and qualify end up in your community.
Before anything is built, we design a clickable prototype of your community, so you and your client can see it, try it and change it.
We build the portal and the screener, and take on as much of the setup as you'd like through Qualzy Assist, so your time goes on the research.
Support from people who know your community, in UK, US and Australian hours. There's no ticket queue and no chatbot. More about our support.
The "Keep WM Moving!" community for Transport for West Midlands has been running since 2020. It has thousands of members, and its insight has informed £5bn of investment decisions.
Read the Mustard Research story"In long term communities like this I really feel we are using Qualzy in the best possible way."
Anthony Shephard-Williams, Mustard Research
The Warwick Student Panel is a permanent community of 464 students, with weekly activities, polls and privacy controls. In the two-week pilot before it, 145 students posted 863 times and engagement reached 74%.
Read the Warwick story"Before this, although we had a database of people who'd participated in surveys, they never interacted together in a digital environment in the way that they now can. Qualzy changed that."
University of Warwick Market Research & Insight Team
The activities and AI analysis you'd use in any Qualzy project work inside a community, with members you already know.
Pick the activity that fits the question, then run it with the whole community or a segment of it.
Each audience group gets its own fully branded community: a different domain, a different look, activities tailored to them. But they all sit on the same master panel, so you can address any one group or everyone at once.
Take a pet care brand. Owners join chatty.pet and vets join chatty.vet, each a community that looks and feels made for them. Behind both sits one master panel, The Pet Circle, holding every member's profile in one place.
A community gives you people you can go back to, whether for a quick question this week or a study that runs all year. When a brief calls for fresh participants or a different way of working, the rest of Qualzy is there. Your members can be invited into those projects, and people you meet in them can carry on with you in your community.
For a focused project in days
Discussion forums
Participants post their answers and can read and build on each other's, in a project that typically runs for three to five days.
For depth, fast
AI-moderated chat
A similar project to forums, answered one step at a time in a chat, with an AI moderator following up on every answer.
To talk face to face
Interviews and focus groups
Live on video, or in a room recorded on your phone or iPad, in the same project as your online work.
Qualzy Community is billed monthly, priced by panel size. Find out more about community pricing.
They overlap. A customer panel is a profiled list of your own people that you can invite to research. An MROC (market research online community) or insight community adds ongoing activities and discussion with the same people over months. On Qualzy Community you can run either, or move from one to the other, without moving any data.
Yes. Plenty of teams start by recruiting and profiling their members, then sending them to surveys through tracked links. When you want to run activities or discussions with them, you do it in the same community.
Communities on Qualzy run from a few hundred members to over 100,000. Many clients now choose smaller communities, where most members take part, over very large ones.
Usually months or years. Mustard Research's community for Transport for West Midlands has been running since 2020. Once it's running, you can put a question to the right members and have answers within days, and invite them into a Qualzy Discussions project when you need one.
No. Members join from a link and take part in a web browser on any device, with nothing to install.
Yes. We design and build the portal with your logo, fonts and colours, and you approve it before launch. A custom domain is included as standard.
Each response is translated where needed, summarised and broken into key points as it comes in. Theme analysis runs on each activity or wave once it has closed.
Yes. Each member gets a unique tracked link, completions are recorded automatically, and rewards are allocated without any manual cross-checking.
It's billed monthly, priced by the size of your panel. Find out more about community pricing, or we can talk it through on a Discovery Call.
Tell us about the audience, the duration and the insight goals. We'll ask a few questions, and by the end of the call you'll have a clear picture of how Qualzy could work for you.
