Innovation and co-creation
Innovation and co-creation research brings customers in early, before ideas are developed and invested in. On Qualzy, people come up with ideas on their own first, so nobody anchors on anyone else's, then rank the strongest and explain why. You leave with a clear, defensible shortlist.
A blank page, a crowded long list or three names nobody can choose between. Most projects sit somewhere among these, and some don’t look like any of them.
Brief people on a problem or an opportunity and ask what they'd want to exist. Because they answer alone and in their own time, you capture the full range of thinking, including the unconventional ideas that can get lost when a group talks things through.
Take the best ideas from a first round into a second, and ask people to develop them further, combine them or say what would make them work for their lives. It works alongside a co-creation workshop, or instead of one when people are spread out.
When there are more options than you can develop, ask people to score them on the criteria that matter and explain every score. You get a ranked list with the reasoning behind it, rather than a preference vote.
People submit ideas without seeing anyone else's, in text, video, audio or images. Once you've reviewed them, the voting round opens: everyone sees every idea and spends a limited pool of points on the ones they value, explaining every vote. The net score ranks the ideas for you, and you can comment on any idea to push the thinking further.
Score a set of ideas or concepts on appeal, relevance, uniqueness or any criteria you choose, with reasoning after each scale. Pick any two criteria and Qualzy plots every idea on a two-axis matrix.
Ask people to group the ideas that came out of a first round, or the needs behind them. It shows how they organise the territory in their heads, which is often different from how the brief does.
For the ideas that are easier to show than to say. People build a mood board for a concept or for how they want a product to make them feel, with images, text and drawing, and explain what they've put there.
Each round is an activity in the same project, so every round builds on the one before. Some studies need two rounds, some need six.
Everyone adds their ideas without seeing anyone else's, in words, pictures, video or voice.
You get the full range of thinking, including the odd ones.
The voting round opens, and people spend a limited pool of points on the ideas they value, explaining every vote.
You get a ranked long list.
The leading ideas go into a Card Score on appeal, relevance and uniqueness, and a Card Sort by the need each one meets.
You get a matrix, and the territories behind it.
People develop the strongest few: what would make each one work in their lives, and what would stop them using it.
You get a shortlist, with the reasoning attached.
A Qualzy Discussion can run for a few days or a few weeks. For a group you go back to as the product develops, a Qualzy Community keeps the same people on hand for each new round.
Each market runs as its own project at the same time, in any of 30+ languages. Feeling Mutual have launched six markets at once this way. More on global research.
So nobody anchors on the first idea they read. In Ideation, people submit their own ideas blind. The voting round opens once you've reviewed them, and then everyone sees and rates the full set.
No. Ideation runs only in the forum, because people need to see and vote on each other's ideas, and so does screen recording. The other activities on this page work in the forum and in the AI-moderated chat.
Yes. Run each round as a new activity in the same Discussion, or use a Qualzy Community if you'll be going back to them over months.
Yes. Put your own concepts into a Card Score alongside the strongest ideas from the first round, and see how they compare on the same criteria.
The problem, the audience and how far along the ideas are. We’ll suggest how many rounds you need and what each one should do.
