Customer story

Ninth Seat
B Corp independent research agency · London, UK · 6+ year partnership · Clients: Unilever, Nestlé, Mondelez

300+ projects in six years, and intensive two-week projects built in four to five hours.

"As soon as Qualzy began offering the service to build projects, we took it. It is a lifesaver. They have built really intensive two-week projects in just four or five hours that would have taken me a couple of days."

Dafydd Jones, Associate Director, Ninth Seat
300+
projects delivered in 6+ years
4–5 hrs
to build an intensive two-week project
6+ yrs
of continuous project work
Global
clients inc. Unilever, Nestlé, Mondelez
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300+ projects in six years. An intensive two-week project built in four to five hours.

Ninth Seat runs projects for Unilever, Nestlé, and Mondelez, every single month, without a gap. The full story: how a Qualzy build service that takes four to five hours replaced a two-day researcher task, including multi-language projects in Tamil and weekend support when timelines demanded it.

Worth sharing with any research director who still builds their own projects from scratch.

300+ projects delivered across 6+ years
Intensive two-week builds reduced from about two days to four to five hours by the Qualzy team
Multi-language projects including Tamil, built without researcher involvement in translation
Weekend support when mad timelines demand it, no questions asked
Named as a platform partner in Ninth Seat client pitches and proposals
The challenge

Global CPG clients. Complex projects. Timelines that don't wait.

Ninth Seat is one of the UK's longest-running independent research firms, serving some of the world's largest consumer packaged goods brands. Their work never stops: every month, multiple projects are live, with complex participant requirements, product rotations, and international markets.

Building an intensive two-week project in-house was a two-day job. With Qualzy handling the build, it became a four-to-five-hour one, and that changes how much the research team can take on.

Time saved
2 days
reduced to four to five hours for an intensive two-week project build, freeing the research team to focus on insight, not setup.

"There are clear commercial benefits in having Qualzy do the build. The cost is very reasonable. It's good value and frees up the rest of the team's time."

Andy Fraser, Senior Research Director, Ninth Seat
The solution

A true platform partner, not just a tool.

Qualzy builds Ninth Seat's projects as well as hosting them. Custom sliding scales for sensory product ratings, international projects in more than 30 languages, including Tamil, weekend support when mad timelines demand it, and transparent per-day pricing that makes project estimates fast.

They also give fresh eyes. Before a project goes live, Qualzy reviews the task guide and flags anything that might cause problems, the kind of second opinion you can't always get internally under deadline pressure.

Project build service Custom scales & widgets Multi-language including Tamil Weekend support Live client links Per-day transparent pricing
Mad timelines? No problem.

Built fast, whatever the deadline.

When a global FMCG client needs a project live by Friday, Ninth Seat calls Qualzy, because they know it'll happen.

"Even when we come up with quite mad timelines, they ask no questions. The guys just move fast and simply make it happen."

Dafydd Jones, Associate Director, Ninth Seat

"We are proud of our partnership with Qualzy. We like to share that as an independent we can and do choose the best platforms available. We know we can count on them to deliver what we need."

Andy Fraser, Senior Research Director, Ninth Seat
The outcomes

Six years of continuous delivery

  • 300+ projects completed across 6+ years, with continuous monthly activity throughout
  • Intensive two-week project builds reduced from about two days to four to five hours
  • International projects launched in more than 30 languages, including Tamil, without researcher involvement in translation
  • Custom sensory rating scales developed specifically for Ninth Seat's product research methodology
  • Qualzy included in Ninth Seat client pitches and presentations as a named platform partner
  • Transparent per-day pricing enabling rapid, accurate cost estimates for global clients

"Qualzy is our go-to platform for this type of research. It is flexible not just as a platform, but as a team, a true partner that actually wants to help us get to where we want to go."

Andy Fraser, Senior Research Director, Ninth Seat
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