Forms collect structured answers, such as scales and multiple choice, inside a qual project. Diary Entry captures repeated entries over days or weeks, close to the moment. Together they add numbers and real-time behaviour to any Qualzy study, with the open answers that explain them.
Forms
Text, numeric, single choice, multiple choice, ranking, and scales, with media upload support. Build survey-style tasks that sit alongside qualitative discussion activities in the same project. Questions can be fixed in position or randomised to control for order bias.
Run a scoring exercise immediately followed by an open-ended discussion task. Participants complete both in a single session, so the numbers always have the qualitative explanation sitting right alongside them.
Questions can be shown or hidden based on previous responses or participant tags, so participants only see what's relevant to them. Upload screener data from recruitment to pre-populate participant attributes and target questions to specific segments. Longer forms support pause and resume, so participants can pick up where they left off.
Diary entry
Diary Entry is designed for repeated submissions. You can ask for an entry as often as at least once a day, and participants are reminded. A single Diary activity can run for days, weeks, or months, building a longitudinal picture of real behaviour.
Participants submit diary entries at the relevant moment: a food diary at mealtimes, a mood diary each evening, a product usage diary after each use occasion. The research meets them where the behaviour actually happens. Participants can also look back at their own earlier entries, which encourages consistency and reflection over time.
Because diary data is structured and repeated, you can see how responses change over time: when behaviour shifts, what triggers it, and where participants are consistent or differ. Maizy Chat can answer those questions for you.
Participant experience
Forms feel familiar, participants tap through questions at their own pace. There's nothing intimidating about the format; it works exactly as they'd expect.
Diary entries work on any device through their browser: mobile, tablet, or desktop, so participants can respond exactly when the relevant moment happens, without needing to install an app.
Forms and diaries work in a Qualzy Discussion or a community, and participants can also complete them in the AI-moderated chat.
Participant receives an invitation to the activity and, for a diary, reminders when an entry is due, such as once a day.
Works through numeric scales, multiple choice options, and open text questions in sequence, on any device via their browser.
For diary activities, the participant is reminded when the next entry is due and returns to complete a fresh one, as many times as the study requires.
Responses join the project dataset alongside all other activity data, available for Maizy Chat queries at any time during or after fieldwork.
AI analysis
Form and diary responses feed directly into Qualzy's AI pipeline, with open text processed for summaries and key points, alongside the structured answers.
Form response summaries
Open-text form questions are processed by AI, summarised and key points extracted alongside the structured numeric data. The story behind the score, without the manual read-through.
Diary pattern analysis
Repeated diary entries are analysed over time. Maizy Chat lets you query across all diary submissions to understand how responses change across the research period, identifying when behaviour shifts and what drives it.
Maizy Chat
Maizy Chat answers questions about what participants wrote in their open answers and diary entries, at any point during or after fieldwork, quoting the participants behind each answer.
Use cases
Combine attitude rating scales with open-ended discussion to understand what consumers do and why, and how behaviour and attitude relate to one another across the sample.
Daily diary entries from participants during an in-home product trial, capturing usage occasion, experience, and feedback as it happens, before it's rationalised in hindsight.
Run a form before and after a stimulus exposure to measure attitude shift. Pair with an open-ended response activity for the qualitative explanation that puts numbers in context.
Weekly diary entries tracking brand perception, consideration, and behaviour over months, building a picture of how attitudes evolve over time, with participants reporting in their own words.
Combine Forms & Diary Entry with these for richer mixed-method study designs
Activity type
Social Posts
Multimedia responses for in-the-moment capture: text, photo, video, and audio in a single post.
Activity type
Journeys
Map experiences stage by stage with structured AI analysis of the full journey dataset.
Activity type
Card Score
Rate items on scales with mean and median scores, ideal for concept evaluation and prioritisation.
15-minute Discovery Call
Tell us about your research. You'll have a clear picture of how Qualzy could work for you by the end of the call.
