In-home product testing
In-home product testing (IHUT) sends a product to people's homes and follows it from unboxing to first use and the days after. On Qualzy, they film what they do at home on their phone, with no app to install, so you see how it's really used as well as hearing what they think.
Film the parcel arriving, the box opening and the first go with the product. Someone might tell you it's easy to open. Seeing them open it tells you whether it really is, which instructions they skip and what they reach for first.
First impressions and day-ten impressions are often different. A diary over a week or more shows whether the product becomes part of the routine, what changes after the novelty wears off, and the moments it frustrates or delights.
Taste, smell, texture or performance, rated on the scales your study needs and explained in people's own words. Send different products to different groups, or two to everyone, and compare the results within one project.
One way to lay out a ten-day test. Each stage can unlock only once the one before it is done, so nobody reviews the product before they've opened the box.
A short form on their current product and what they expect from the new one, so you have something to compare against.
FormsThey film the parcel being opened and talk through first impressions, before reading a word of the instructions.
Video uploadThe first go, filmed in the kitchen or bathroom where it'll actually live, then a first set of scores.
Video and Card ScoreA short diary entry after each use, and a post whenever something goes well or badly in between.
Diary and Social PostsThe same scores as on day one, a final video, and the question that matters most: would they buy it?
Card Score and video
People film the unboxing, record their first use and photograph the product in its place at home, from the phone in their pocket. Every video is transcribed when it arrives, and AI pulls out key points with timestamped verbatims, so a long video becomes a short list of what was said, each point linked to its moment in the recording.
A diary entry after each use, or every evening, with the same core questions each time so you can see how opinions change across the trial. Scales and open questions sit side by side.
Rate the product, or several products, on the criteria that matter, such as taste, ease of use or value, with the reasoning after each scale. Qualzy calculates the scores and can plot any two criteria against each other.
For the moments you can't schedule. People post a photo, a quick video or a voice note when something happens with the product, in the middle of cooking or the morning routine, and you can reply to ask what happened next.
Usually a week or more, so people can use the product properly before they report back. Set the length from how often the product gets used: something used daily might need a week, something used weekly needs longer.
No. They take part in a web browser on their phone, tablet or computer, and record or upload video straight from it.
Yes. Activities can be set to unlock only after the previous one is complete, so unboxing comes before first use, and first use before the follow-up.
Yes. Each market runs as its own project at the same time, in any of 30+ languages, with posts translated as they arrive.
Yes. Within one project you can split participants into groups and send each group a different product or variant, then compare what happened across them.
The product, who it’s for and how long they need to live with it. We’ll sketch out a schedule with you on the call.
