A brief lands on Monday and the client wants fieldwork by Friday. Qualzy gives agencies online discussions, live interviews and groups, and long-running communities in one platform, a team that will build the project from your guide, and AI that has the data in order before you sit down to analyse it.
Independent researchers run client work too, and everything on this page applies to them. There's a section for you further down.
The rest is building the project, chasing participants, keeping the client in the loop and getting through the data. That's the part Qualzy takes off your hands.
Send us the discussion guide and we'll build it on the platform, often in hours. Blue Yonder send a guide on Monday and start fieldwork by Friday without touching the setup themselves.
Observers follow responses as they arrive, out of participants' sight, and watch live sessions from a hidden backroom. Add as many as the project needs, at no extra cost.
Every response is transcribed, summarised and broken into key points as it lands, each backed by the participant's own words. Clips and clip reels come from the same verbatims.
Pay per project or subscribe. There are no seat licences, no feature tiers and no charge for asking us for help, so the number in your proposal holds.
Most agency briefs fit one of three shapes. They can all sit in the same project, so a pre-task, the live groups and a follow-up can be analysed together.
Most agency work on Qualzy is a Discussion: a pre-task before your groups, a quick discussion of three to five days around a concept or an ad, a diary over a few weeks, or a bulletin board in waves.
Participants take part as a forum, as a chat, or as an AI-moderated chat that follows up to the goals you set for each question. Some of your clients will call that an AI-moderated interview, and that's fair. It costs nothing extra.
Discovery Research use Discussions for pre-tasks ahead of in-person groups and IDIs: read how they work.
About Qualzy Discussions
Run IDIs and focus groups of up to 12 people online, or record an in-person interview on your phone or iPad. Your guide runs the session, stimulus is presented with a click, and your client watches from a hidden backroom where they can chat, talk and send you a question for the right moment.
One price per session covers everything, observers, moderators and interpreters included, so it fits in a proposal. Already running groups on Zoom or Teams? See what a research tool adds.
About Qualzy Live
When a client wants the same people for the long term, Qualzy Community gives them a branded portal on its own domain, recruitment and profiling, rewards, reminders and the same activities and AI analysis as a Discussion.
Mustard Research have run the "Keep WM Moving!" community for Transport for West Midlands since 2020.
About Qualzy CommunityYou can build a Qualzy project yourself, and plenty of agencies do. When you'd rather spend the time on the research, our team builds it from your discussion guide, in your format, and checks the task guide for anything that might trip participants up before it goes live.
We'll set up projects in other languages, translated guide included, design a task when you can describe what you want but not how to set it up, and run project management end to end through Qualzy Assist when a client-facing workload means you need the logistics handled too.
"As soon as Qualzy began offering the service to build projects, we took it. It is a lifesaver. They have built really intensive two-week projects in just four or five hours that would have taken me a couple of days."
Dafydd Jones, Associate Director, Ninth Seat
"Having a trusted partner that knows how we work cuts out a lot of the red tape."
Adam Heptinstall, Blue Yonder
Give your client an observer link and they can follow responses in a Discussion or a community as they come in, without participants knowing they're there. In Qualzy Live they sit in a backroom of their own, with a chat, a voice call or a video group, and can whisper a question to the moderator.
Observers are free and unlimited, and they can't post or change anything.
"Our clients live and breathe our projects, just like us. They love being able to see responses by consumers as they are being submitted… They can watch things live, which they love."
Adam Heptinstall, Blue Yonder
AI works on each response as it arrives in a Discussion or a community, and on every Qualzy Live session once it ends. Every post, video and form answer gets a translation if it needs one, a summary and key points, each backed by the verbatims behind it. A 20-minute video becomes a short set of points with the clips attached.
Ask Maizy Chat about the data at any time during or after fieldwork, and every answer comes with the quotes it's built on. When fieldwork closes, build themes from the key points and pull the supporting quotes and clips. Then gather the strongest moments into a clip reel for the debrief.
AI features are included on every plan, and nothing participants say is used to train AI models.
"If you have 50 people and you have seven tasks for each, it's incredibly hard to analyse all that manually, but we can now."
Hamish Kynoch, Head of Qualitative Research, Discovery Research
Each market can run as its own Qualzy project, launched at the same time with the same method, or on a subscription one project can hold as many markets and languages as you like. Participants answer in their own language and you read the translation beside the original, in more than 30 languages.
A study for a global snacking brand ran in four countries in the same fieldwork week, with Qualzy handling the operational side.
Read the storyTom Woodnutt launches markets simultaneously with translated guides, and doesn't need to speak the language to know fieldwork is running properly.
Read the storyFUEL programmed a guide for four Spanish-speaking markets in the US within a day, sent it for translation and review, and launched without delay.
Read the storyMore on running research in several markets.
If projects come in now and then, pay for each one. If you run research most months, a subscription can work out cheaper, and we'll run the numbers with you. Either way you get the full platform.
No monthly fee and no commitment. You're charged for the project, so it goes straight into the client's budget.
A fixed monthly cost, priced by active participant slots, with as many projects running at once as your slots allow. Some Qualzy Live sessions are included.
Billed monthly and priced by panel size, with as many activities as the community needs.
One price per interview or group, with observers, moderators and interpreters included.
"With Qualzy it's fair and we know what we're going to get. We feel like we're allowed to ask for help without being charged extra, they are just there to help."
Justine Berzins, Senior Global Field Director, FUEL
Find out more about pricing, where you can request the rate card.
When it's just you, there's less room for things to go wrong. You get the full platform on every project, with nothing held back for bigger accounts.
LitBrains is Pam Goldfarb Liss's independent agency in the US, specialising in research with kids and teens. She has moderated qualitative research for more than 20 years, tried more platforms than she can count, and has stayed with Qualzy for six.
Read the LitBrains story"It isn't about features, Qualzy will continue to succeed because they are good, honest people. I honestly feel that they care."
Pam Goldfarb Liss, LitBrains
Sends a discussion guide on Monday and starts fieldwork by Friday, with Qualzy building the project. Runs 30-participant in-home product trials with daily video tasks.
Read the story"Partnership is the first thing that springs to mind with Qualzy. They know how we work, and we know how they work. That's a fantastic relationship to have."
Adam Heptinstall, Senior Qualitative Insight Executive, Blue Yonder
More than 300 projects in six years for clients including Unilever, Nestlé and Mondelez, with projects built in any language, Tamil included.
Read the story"Even when we come up with quite mad timelines, they ask no questions. The guys just move fast and simply make it happen."
Dafydd Jones, Associate Director, Ninth Seat
90 projects in its first three years on Qualzy, with participant completion of around 98% across its projects.
Read the story"Qualzy has become part of our business, rather than just a supplier."
Associate Director, London Insights Agency
Runs one- to two-week projects, often as pre-tasks before in-person groups and IDIs, with AI analysis making 50 participants and seven tasks each manageable.
Read the story"Having not used Qualzy for a long time, I could pretty simply set up a project and get going on it without having to speak to anyone."
Hamish Kynoch, Head of Qualitative Research, Discovery Research
Builds its own projects in English, German, Spanish, Portuguese and more, and uses Qualzy Assist when it wants a second pair of eyes on a multi-language setup.
Read the story"Now that we know Qualzy we always have an answer when a client asks: what platform do you suggest?"
Justine Berzins, Senior Global Field Director, FUEL
Captures behaviour in the moment, from EV charging sessions on video to screen recordings of websites, across more than 15 countries.
Read the story"Qualzy gives me peace of mind. It takes the stress away knowing that I have a technology platform that works really well, and support that is flexible enough to deal with the unexpected."
Tom Woodnutt, Founder, Feeling Mutual
More on our success stories page.
Yes. Send us your discussion guide and we'll build the project on the platform in your format, and flag anything in the task guide that might cause problems. You can also build projects yourself, or mix the two. For projects where you want the logistics handled as well, Qualzy Assist covers project management end to end.
Yes. Observers can follow responses in a Discussion or community as they arrive, out of participants' sight, and watch Qualzy Live sessions from a hidden backroom. Observers are unlimited and free.
No. You can pay per project with no monthly fee. If you run research most months, a subscription priced by active participant slots may cost less, and we can run the numbers with you on a call. Communities are billed monthly and Qualzy Live is priced per session. Find out more about pricing.
Yes. Each market can run as its own Qualzy project, launched at the same time with the same method. On a subscription, one project can hold as many markets and languages as you like. Participants respond in their own language, and responses are translated for you in more than 30 languages.
Yes. Imported recordings are transcribed and get key points, summaries and clips like any other project data. If you'd rather run the sessions in Qualzy, Qualzy Live adds the hidden backroom, stimulus presented with a click and analysis afterwards.
Qualzy is certified to ISO 27001, with UK and EU GDPR compliance and data processing agreements available on request. Trust and security has the detail your client's procurement team will ask for.
No. Participants join from a link and take part in a web browser on any device, with nothing to install.
Tell us about the project and the client. We'll ask a few questions, and by the end of the call you'll know how Qualzy would run it and what it would cost.
