Customer story
"Partnership is the first thing that springs to mind with Qualzy. They know how we work, and we know how they work. That's a fantastic relationship to have."
Adam Heptinstall, Senior Qualitative Insight Executive, Blue Yonder
Blue Yonder sends a discussion guide on Monday and starts fieldwork by Friday, without touching the platform setup themselves. The full story: how a partnership running since 2019 eliminated researcher admin, how AI per-video summaries changed analysis time, and why clients love watching real participant responses come in as it happens.
Share it with any qual agency still spending days rebuilding projects from scratch for every new brief.
Blue Yonder designs and delivers qualitative studies for global consumer brands, finding the small, critical differences that translate into market-winning products. Their team of eight qual specialists is perpetually juggling multiple projects at once.
The problem: building a project on a research platform meant duplicating work. Write the discussion guide, then re-enter everything into the platform. With four or five projects running at once, that was hours of wasted researcher time every week.
"Having a trusted partner that knows how we work cuts out a lot of the red tape."
Adam Heptinstall, Blue Yonder
Rather than Blue Yonder adapting to a generic tool, Qualzy adapted to them. The team learned Blue Yonder's project format so thoroughly that Adam can now send a discussion guide directly to Qualzy, and it arrives on Qualzy Discussions, correctly structured, without touching it again.
Observer links give Blue Yonder's clients a real-time window into fieldwork as participant responses come in. For FMCG brands used to waiting weeks for a debrief, seeing real consumers react to their product as it happens is a big change.
"Our clients live and breathe our projects, just like us. They love being able to see responses by consumers as they are being submitted… They can watch things live, which they love."
Adam Heptinstall, Blue Yonder
"When I have a project coming up, I truly look forward to emailing the Qualzy team. They know what they're talking about, they know what they're doing, and they're a genuine pleasure to work with."
Adam Heptinstall, Senior Qualitative Insight Executive, Blue Yonder
"At the end of a project, I can export the full dataset from Qualzy and upload it to Coloop. It's like wizardry."
Adam Heptinstall, Blue Yonder
Tell us about your research. You'll have a clear picture of how Qualzy could work for you by the end of the call.
