How researchers use Qualzy, in their own words.

Agencies, consultancies and universities on the projects they ran with us: in-home product tests, long-running communities, studies across many countries and a dissertation that became a published journal paper.

300+
projects from one agency,
Ninth Seat
~98%
participant completion rate,
London Insights Agency
15+
countries in one research
programme, Feeling Mutual
8 yrs
of partnership with
Mustard Research
Customer stories

Fourteen stories, told in full.

Each one covers the brief, how the project ran on Qualzy and what came out of it, with the people who ran it in their own words.

Agencies and research businesses

Flume

Research agency · UK

66,685 posts from 2,115 people on food, grocery and FMCG research.

Read the story

Ninth Seat

Research agency · London

300+ projects in six years, with two-week studies built in four to five hours.

Read the story

Mustard Research

Brand strategy agency · Manchester

A public consultation community for Transport for West Midlands, running for five years.

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Blue Yonder

Qualitative R&D agency · Leeds

From a discussion guide on Monday to live fieldwork within the week.

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Veylinx

Behavioural insights · Amsterdam

62 coffee machines tested in real homes, with under 10% dropout.

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Feeling Mutual

Qualitative consultancy · UK

Agile innovation research across more than 15 countries.

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BrainValue

Qualitative agency · Paris

Six markets at once, including mainland China, Japan and South Korea.

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FUEL

Field management · US

Multilingual research across markets, with pricing they can plan around.

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London Insights Agency

Behavioural science consultancy · UK

90 projects in three years, with around 98% of participants completing.

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Insights Exchange

Research marketplace · Sydney

Research across Australia and New Zealand, run side by side.

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LitBrains

Kids and teens specialists · US

Six years of research with kids and teens, with AI as a second check.

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Discovery Research

Full-service agency · UK

Pre-tasks before focus groups, and AI analysis across 50 people and seven tasks.

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Universities

Use case

Shown with Qualzy Community

Insight communities

When a single study can't capture the full picture, a community can. A Qualzy Community keeps the same people involved for months or years, so you can come back to them as new questions arise. When you need a focused study over a few days or weeks instead, a Qualzy Discussion runs on the same platform with the same activities.

  • Real-time diaries, photo tasks, and video activities capture behaviour as it happens
  • Long-running communities adapt to new research questions as they emerge
  • Tagging and dynamic filtering let you cut the data by segment, topic or time period
  • Refresh community membership to keep the insight fresh over the long term
  • Participant nudges and reminders keep engagement high without manual chasing
  • Observer links give clients a live window into fieldwork as it unfolds
Case studies

"In long term communities like this I really feel we are using Qualzy in the best possible way."

Anthony Shephard-Williams, Director, Mustard Research
5 yrs
TfWM community running with Mustard Research
£5bn
of investment decisions informed by the TfWM community
464
students active in the Warwick Student Panel
863
posts, 54 images and 20 videos in Warwick's two-week pilot
Use case

Shown with Qualzy Discussions

See how consumers really use your product

There is a version of consumer behaviour that only happens at home: in their kitchen, in their bathroom, in front of their fridge. Qualzy puts a researcher in that space without disrupting it.

  • Participants film unboxing, first use, and follow-up reactions on their own phones
  • Daily video diaries capture genuine reactions, not recall of them
  • Client-ready video reels built directly from participant submissions
  • App-free participation means near-zero technical dropout
  • Track product usage across several follow-up tasks in a single project
Case studies

"You just wouldn't get the volume of information nor the richness from any other research methodology. It's just not possible without a platform like Qualzy."

Emily Hale, Research Manager, Flume
<10%
dropout: 62 coffee machines shipped, 5 dropouts
50+
videos captured in a single in-home test, Veylinx
66,685
posts across Flume's food, grocery and FMCG research
4–5 hrs
to build an intensive 2-week project, Ninth Seat
Use case

Shown with Qualzy Discussions

Insights at the speed your clients are moving

Innovation clients can't wait for end-of-fieldwork reports. They need findings while there's still time to act on them in the product development cycle, and Qualzy makes that possible without cutting corners on depth.

  • A project commissioned on Monday can be live by Friday
  • Async responses remove recall bias: participants react in the moment rather than from memory
  • Screen Recording captures website and app use with the participant narrating as they go
  • Concept testing with both open text and scored responses displayed quantitatively
  • AI automatically processes every response into a summary and key points, so structured insight builds as fieldwork runs
Case studies

"In a focus group, only 1 person can speak at once. So, in an 8 person, 2-hour focus group, you actually get less than 15 minutes of input per person. That's not enough depth for what my clients need. With Qualzy you get a full two hours of feedback per person."

Tom Woodnutt, Founder, Feeling Mutual
2 hrs
of feedback per participant vs <15 min in a focus group
1 week
from discussion guide to live fieldwork, Blue Yonder
90
projects in 3 years, London Insights Agency
1–2 wks
typical project length at Discovery Research
Use case

Shown with Qualzy Discussions

Several countries at once, without the coordination headaches

Running a project across six countries shouldn't mean six different platforms, six time zones of stress, and six mornings hoping nothing went wrong overnight. Qualzy's team handles the launch so you don't have to.

  • 15+ countries at the same time on one platform. On a subscription, one project can hold as many markets and languages as you like; otherwise each market runs as its own coordinated project
  • Translated guides applied in-platform. You stay in your own language throughout
  • Overnight support across time zones, so local fieldwork launches correctly without you
  • Reliable access in mainland China, Japan, South Korea, and other restrictive markets
  • Instant in-platform translation so researchers can moderate in English while participants respond in their own language
Case studies

"We've used Qualzy not just in many English projects, but also German, Spanish, Portuguese and more. Multi-language has been very simple."

Justine Berzins, Senior Global Field Director, FUEL
4
Spanish-speaking markets in a single project, FUEL
6
markets including China, launched simultaneously by BrainValue
8–10
emails exchanged overnight to fix Japan launch, problem solved before client woke up
30+
languages transcribed and translated in the platform
Use case

Shown with Qualzy Community

Give your community a reason to come back

When response rates fall, it's usually because studies feel transactional, repetitive or not worth the time. Qualzy Community turns a list of panel members into a community people actually want to be part of.

  • Interactive activities (mood boards, video responses, image uploads) replace flat survey forms
  • Weekly polls and light-touch tasks keep participants engaged between major studies
  • Privacy controls let participants decide what others can see, critical for wellbeing research
Case studies

"Survey fatigue is a massive problem, so we were also keen to have an approach which would be more engaging, fun, and interactive for our participants."

Alicia Buckley & Jess O'Brien, University of Warwick Market Research & Insight
74%
student engagement in Warwick's pilot community
73%
of participants rated the platform very good or excellent
863
posts, 54 images, 20 videos, collected in a 2-week pilot
464
students active in the Warwick Student Panel
Use case

AI as a second pair of eyes
on your analysis

After a full day of moderation, the last thing you need is hours of manual video review. Qualzy's AI processes every participant submission automatically, generating transcripts, per-response summaries, and structured key points that extract the signal from the noise. Maizy Chat lets you query everything conversationally at any point during or after fieldwork, and the theme system (run once fieldwork is complete) helps you build the narrative from the structured evidence.

  • Automatic video summaries replace manual note-taking and reel-cutting
  • AI themes, run once fieldwork closes, act as a double-check on your own analysis
  • AI features are included on every plan, at no extra charge
Case studies

"After I've talked to ten or more people in a day, I summarise the key themes in my head. Then I double-check with Qualzy's AI. Sometimes it picks up things I missed, which is really helpful. It's like having another brain."

Pam Goldfarb Liss, President, LitBrains
Daily
emerging themes delivered to clients by LitBrains, with AI as a second check
0
extra charges, all AI tools included for every customer
Video
AI summaries called "a game-changer" by Mustard Research
50×7
participants by tasks, analysed with AI at Discovery Research
Use case

Shown with Qualzy Discussions Qualzy Community

Ambitious methods
on academic budgets

Every research design meets what Bristol's Dr Philip Newall calls the feasibility constraint: the gap between the study you'd love to run and the one your budget survives. The two university stories featured here cross it in very different ways: Warwick's answer to survey fatigue, and a Bristol undergraduate dissertation that is now a published journal paper.

  • Think-aloud studies through narrated Screen Recording, participants inside their real apps and environments
  • Automatic transcription that hands solo researchers their analysis time back
  • Screening stages, privacy controls, and task designs that keep ethics committees comfortable
  • Student panels that replace fatigued survey lists with communities people join willingly
  • Access that flexes to academic budgets. Sometimes the method starts with an email and a question
Case studies

"It wouldn't have really been possible in its actual form any other way."

Dr Philip Newall, Senior Lecturer in Psychology, University of Bristol
32
think-aloud sessions with people who bet on sports, University of Bristol
30+ hrs
of transcription avoided on a single dissertation study
~6 hrs
of narrated recordings in the Bristol study
Top mark
Bristol dissertation prize in a psychology year of ~200
From the people who know

What our clients say

"Qualzy is a great, easy to use platform that does everything you need, reasonable prices, but honestly the best bit are the team: unbelievable support from the tech team (Adam and Ray) and they go over and above every time I use them, any time of the day and even weekends. For an individual like myself I feel like it is having a team of people as well as the tech, and ensuring I get the most out of every project. I can't think of many businesses that I would be so enthusiastic about!"

Tom Woodnutt, Founder, Feeling Mutual

"I've just been having a play with the video clips feature, it's so useful, I love it! Saved me so much time in finding clips to bring my report to life."

Oly Thompson, Tang Tiger Research

"Partnership is the first thing that springs to mind with Qualzy. They know how we work, and we know how they work. That's a fantastic relationship to have."

Adam Heptinstall, Blue Yonder, Leeds

"Unless a client insists on another provider, we'll always prefer Qualzy. It's now part of our standard offer for in-home testing."

Mariana Monroy, VP of Insights, Veylinx, Amsterdam

"Qualzy ticks all the boxes, from flexibility and variety of tools to a very accessible pricing package. Other platforms may simply cut you off or make you rush to buy extra days."

Nichola Quail, Founder, Insights Exchange, Sydney
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