Customer story
"You just wouldn't get the volume of information nor the richness from any other research methodology. It's just not possible without a platform like Qualzy."
Emily Hale, Research Manager, Flume
Flume has run some of the richest online studies in UK market research, tracking real consumers through their daily relationship with food, brands, and buying decisions. The full story: the brief, the method, the results, and what it means for agencies thinking about online research.
Good for sharing with a colleague, dropping into a new business pitch, or building the case internally for a different way of working.
Flume helps major grocery, food and beverage brands understand the people who buy them. But face-to-face research had a ceiling, in both scale and cost. And when the pandemic made in-person sessions impossible, the ceiling became a wall.
They needed a platform that could handle anything: a pub chain brand evolution study with white-labelling, a long-term sausage shopper diary, a 75-person study running for months. Most platforms could do some of it. Qualzy did all of it.
"We have always tried to embrace new ways of doing things, and so have been advocates for online and digitally enabled research work for a long time. It doesn't replace face-to-face interactions, but it helps capture rich stories behind people's lives."
Debbie Newbould, Managing Director, Flume
"Working together we will do even more award-winning work. Qualzy is now part of our pitch to new clients."
Debbie Newbould, Managing Director, Flume
Flume uses Qualzy Discussions for online research projects, some running for months, tracking consumers through their daily relationship with food, brands, and buying decisions. Participants aged 17 to 70 engage with tasks as naturally as they would on Instagram.
For a pub chain client, the platform was white-labelled so participants felt they were engaging directly with the brand. For a grocery study, sausage shoppers documented every step, from supermarket shelf to fridge to finished plate.
Qualzy captures what people actually do: the moment someone opens their fridge, picks up a product, reads a label, and their genuine, unfiltered reaction to all of it.
"What I love about Qualzy is that you can capture a true end-to-end journey. It helps us bring our clients' customers to life, sharing their opinions about brands first-hand. It reveals quality intelligence that helps clients make business decisions confidently and turn our findings into action."
Debbie Newbould, Managing Director, Flume
"Qualzy is as user friendly as Facebook or Instagram. People just post a picture or leave a post. We have platform users aged from 17 to 70, and we get fantastically rich content from all of them."
Emily Hale, Research Manager, Flume
"Using Qualzy helps us to review, analyse and deliver results in a much more timely and cost-effective way."
Debbie Newbould, Managing Director, Flume
Tell us about your research. You'll have a clear picture of how Qualzy could work for you by the end of the call.
