Concept, ad and pack testing
Online concept testing shows people your concepts, ads, claims or packs and records what they think, with the scores to back it up. On Qualzy, they score options side by side, pin what catches their eye and explain every answer, in a forum or an AI-moderated chat. Most concept and creative tests take three to five days.
Most tests combine more than one of these. If yours doesn’t fit any of them, it’ll still fit the platform.
Show each concept as an image, a video or a written description. People score the set side by side in a Card Score and explain every score, so you see which concept wins and why. If you want new ideas as well as reactions, Ideation collects them blind first, before anyone can anchor on someone else’s idea.
In a Pin Task, people mark exactly where their eye goes on an ad and say why, and the pins build into a heat map. A Card Sort shows which claims or messages people group together, and which they push to one side.
Score pack designs on standout, premium feel, clarity and purchase intent in a Card Score, and pin what people notice first. Testing a physical product at home rather than on screen? See in-home product testing.
Upload a pack, an ad, a webpage or a shelf layout. People drop pins on what draws them in, worries them or confuses them, and add a comment to each. You get the heat map and the reasoning together.
Rate several concepts on appeal, relevance, uniqueness or any criteria you choose, with reasoning after each scale. Pick any two criteria and Qualzy plots every concept on a two-axis matrix.
People submit ideas without seeing anyone else’s, then vote on the full set from a limited pool of points, explaining every vote. The net score ranks the ideas for you.
Sort claims, features or competitor products into groups, open or closed. It shows how people organise a category in their heads, which is often different from how the brief does.
First reactions on camera, unboxing films, photos of the product in use. Every video is transcribed when it arrives, and AI pulls out key points with timestamped verbatims you can turn into clips. A long video becomes a short list of what was said, with each verbatim linked to its moment in the recording.
Within one project you can split participants into groups and show each group different stimulus. You compare reactions across concepts without order effects and without running a second project.
Participants can take part in the familiar forum or as an AI-moderated chat, which follows up on vague answers against the goals you set for each question. Every activity on this page works in the chat except Ideation, and the chat costs nothing extra.
A quick Qualzy Discussion of three to five days suits most concept and ad tests: long enough for considered answers, short enough to report back within the week. Products tested at home run longer, as an in-home product test.
Send us the discussion guide and our team builds the project and checks it over before it goes live, so you’re not re-typing your guide into a platform.
“As soon as Qualzy began offering the service to build projects, we took it. It is a lifesaver. They have built really intensive two-week projects in just four or five hours that would have taken me a couple of days.”
A pack gets a glance on a crowded shelf, next to its competitors, often in poor light. So ask people to photograph it where they actually found it, then talk you through what they noticed and what they walked past. Put the shelf photo into a Pin Task and you can see where the eye went first.
Price thresholds tell you where a price stops working. They don’t tell you why it feels fair to one person and steep to another. Show the price in context, ask whether it feels right, and ask what they’re comparing it with. The comparison people reach for is usually the most useful thing you’ll hear.
AI features are included for every customer. More on how it works in AI for research.
A quick discussion typically runs for three to five days, which suits most concept, ad and pack tests. In-home product tests run longer, usually a week or more, so people can use the product properly before they report back.
Yes. Within one project you can put participants into groups and show each group different stimulus, then compare their reactions side by side.
Yes. Participants can take part as a forum or as the AI-moderated chat. Pin tasks, card scores, card sorts and uploads all work in the chat. Ideation and screen recording are the two activities that don’t, so if your test includes either, run that part as a forum.
Yes. Send us your discussion guide and our team builds the project, and we’ll flag anything in the guide that might trip participants up before it goes live.
You can pay per project or subscribe, whichever suits how often you test, and AI features are included on every plan. Find out more about pricing.
The concept, the product or the creative, who it’s for and when you need answers. We’ll suggest how we’d run it, and you’ll have a clear picture of how Qualzy could work for you by the end of the call.
