How do you want to run your research?

Qualzy is an online qualitative research platform in three parts. Qualzy Discussions runs studies over days or weeks, such as bulletin boards, diaries and pre-tasks. Qualzy Live runs live online focus groups and in-depth interviews (IDIs). Qualzy Community runs research communities for months or years. All three share the same AI analysis, video tools and support team, and can sit in one project.

By product

Three ways to run a project

Qualzy Discussions

Days to weeks

Online discussions, diaries and bulletin boards for shorter, ad hoc projects, from a pre-task before your groups to a board that runs for a few weeks. Participants take part in a forum, the familiar way, or in a chat.

AI-moderated interviews

Optionally run a Discussion as a chat rather than as a forum, with an AI moderator that follows up on each answer against the goals you set. You can step in whenever you like, and it costs nothing extra.

  • Quick discussions of three to five days
  • Diaries over one to four weeks
  • Pre-tasks and follow-ups around live sessions
  • Multi-wave bulletin boards
  • Concept, ad and creative tests
  • In-home product trials
  • Customer journeys, stage by stage
Explore Qualzy Discussions How AI-moderated interviews work

Qualzy Live

An hour or two at a time

Live video interviews and focus groups, plus interviews in a room recorded on a phone or iPad. The discussion guide runs the session, clients watch from a hidden backroom, and the transcript and clips are ready when you finish.

  • In-depth interviews
  • Focus groups of up to 12
  • Live sessions alongside online tasks, in one project
Explore Qualzy Live Qualzy Live introductory pricing

Qualzy Community

Months to years

MROCs, insight communities and customer panels. Recruit and profile your people once, keep them engaged on a portal with your branding and your own domain, and come back to them whenever a question comes up.

  • Insight communities and MROCs
  • Your own customer panel
  • Long-running consultations

Billed monthly and priced by panel size.

Explore Qualzy Community
Capabilities

AI, video, languages and journeys

The capabilities that run through Qualzy. AI analysis, the video tools and language support come with all three products, included. Journeys run in Qualzy Discussions and Qualzy Community.

AI for qualitative research

AI that gives you research superpowers

Included for every client, at every stage of a project. Every point it makes leads back to what participants said, so you can check it.

  • Key points for every response the moment it arrives
  • Suggested replies and probes, in your participants' language
  • An AI moderator for a Discussion taken as a chat
  • Maizy beside you in Qualzy Live sessions
  • Maizy Chat at any point, and themes once fieldwork closes
How the AI works
A participant video in Qualzy with its AI summary, key points and the transcript lines behind them highlighted
Video collection and analysis

Participant videos, Qualzy Live sessions and recordings you import from Zoom or Teams are transcribed, summarised and broken into key points, and any verbatim can become a clip. String the best ones together into a reel for the debrief.
Global research

30+ languages with auto-translation, and a dedicated China proxy for stable in-country access. Multi-market studies run side by side, each market as its own project, so nothing waits for anything else.
Customer journeys

A whole type of research: follow the same people stage by stage through an experience, with a score at every step, a journey chart you can split by segment, and every step summarised.

"If you have 50 people and you have seven tasks for each, it's incredibly hard to analyse all that manually, but we can now."

Hamish Kynoch, Head of Qualitative Research, Discovery Research
Activity types

The activities researchers use most

The same activities run in Qualzy Discussions and Qualzy Community, and every one except Ideation and Screen Recording also works inside the AI-moderated chat. Each has its own page with screenshots and examples.

Participants' social posts with photos, and AI summaries above each one Social Posts Text, photos, video and audio, shared in participants' own words and their own time. A diary form on a phone, with multiple choice, photo upload and ranking questions, beside the researcher's view of the answers Forms & Diary Entry Structured questions and repeat diary entries, to see how behaviour and attitudes change over time. Video uploads from participants with transcripts and AI summaries Video, Audio & Image Uploads Real moments captured where they happen, then transcribed, summarised and clipped. A Qualzy screen recording task on a laptop: the brief to show how you shop for snacks online sits beside the participant's recording panel, with their supermarket website open and a Start Recording button Screen Recording Participants record their screen and talk you through it, for websites and apps. A participant's personal canvas collage of images and notes Personal Canvas Mood boards, collages and matrix placements for projective and creative tasks. A pin task on an ad, with a participant's pinned comment and an AI analysis panel Pin Task Pins and comments on packs, shelves, pages or ads, rolled up into heat maps. An ideation activity with participants' ideas and scores Ideation A blind first round to avoid anchoring, then participants build on each other's ideas. A card sort with items grouped into categories Card Sort Items sorted into groups, to show how people organise a category in their heads. A card score activity with items rated on a scale Card Score Ratings on a scale with an open answer alongside, so you get the score and the reason. A Qualzy journey chart for a car-buying study, with ratings at each stage from initial thoughts to the test drive, compared across segments Journeys A score at every stage, with the story behind it, building a journey chart as people go.
Other features

The details that make fieldwork easier

Smaller things that researchers ask about on almost every call, for online projects and for live sessions.

Qualzy Discussions and Qualzy Community

Qualzy Live

See every Qualzy Live feature

Platform & trust

ISO 27001 certified, with people you can call

Qualzy is ISO 27001:2022 certified and complies with GDPR, CCPA, HIPAA, COPPA and the Australian Privacy Act. When something needs sorting, a real person in the UK, US or Australia picks up.

About Qualzy
Security & compliance
Global support
Trust Centre (opens in a new tab)
Questions

What Qualzy includes

Does Qualzy run live focus groups and in-depth interviews?

Yes. Qualzy Live runs live online focus groups of up to 12 participants and one-to-one in-depth interviews (IDIs), with a hidden backroom for clients and interpreters on a separate line. In-person interviews can be recorded on a phone or iPad and analysed alongside them. More on Qualzy Live.

Is Qualzy only for asynchronous research?

No. Qualzy has three parts: Qualzy Discussions for online studies over days or weeks, Qualzy Live for live interviews and focus groups, and Qualzy Community for research communities that run for months or years.

Does Qualzy offer AI-moderated interviews?

Yes. Any Qualzy Discussion can be completed as an AI-moderated chat, where an AI moderator follows up to the goals you set for each question. It costs nothing extra, and you can step in and moderate whenever you like. More on AI-moderated interviews.

Can live sessions and online activities sit in the same project?

Yes. Live interviews and groups can sit in the same project as online activities such as pre-tasks and follow-ups, so everything is analysed together.

How large can a community on Qualzy be?

Communities on Qualzy range from a few hundred members to over 100,000. More on Qualzy Community.

Is AI analysis included?

Yes, on every plan, with transcription and translation in more than 30 languages. Nothing participants say is used to train AI models. More on the AI in Qualzy.

15-minute Discovery Call

Find out if Qualzy fits the way you research

Tell us what you're working on: the method, the markets, the pace. We'll ask a few questions, and by the end of the call you'll know which product fits and how it would work for you.

Book a Discovery Call Talk to us