Keep your own customers close: a community you recruit once and come back to whenever a question comes up, quick online studies when a decision can't wait, and live interviews and groups with your stakeholders watching. It all runs in one platform, on a subscription or project by project.
When every study begins with a new recruitment round, the question has often moved on by the time the answers arrive. With a community of your own, the people are already recruited and profiled when the next question lands.
Recruit and profile your customers once, then send the right segment an activity, a discussion or a survey link whenever you need to.
Set an activity live as soon as a question comes up, or open a three-to-five-day discussion and report back within the week.
Responses, key points, clips and themes stay available after each study closes, so the next brief starts with what you already know.
At its simplest, a community is your own panel: people you've recruited and profiled, ready for the next question. When you want more, you run activities, discussions and AI analysis with the same people, in the same place, for months or years.
Warwick's Market Research & Insight team works for internal clients across the university, from student services to facilities and wellbeing. Survey response rates were falling, so they ran a two-week pilot on Qualzy instead.
In the two-week pilot, 145 students posted 863 times, with 54 images and 20 videos, and engagement reached 74%. The permanent Warwick Student Panel that followed has 464 active students, weekly activities and polls, and privacy controls that let participants decide what others can see.
"Survey fatigue is a massive problem, so we were also keen to have an approach which would be more engaging, fun, and interactive for our participants."
Alicia Buckley & Jess O'Brien, University of Warwick Market Research & Insight
Read the Warwick story"True partnership is when each can learn from the other. Working with Qualzy, their expertise becomes our expertise."
University of Warwick Research Team
A community covers the long term. For a question that needs an answer this week, or a conversation you want to see face to face, the other two parts of Qualzy sit alongside it.
A quick discussion runs for three to five days around one question or one piece of stimulus, long enough for considered answers and short enough to report back the same week. Invite members of your community, or recruit fresh people for it.
Participants can take part as a forum, or as an AI-moderated chat that asks for the missing detail while they're still there. Show a pack to pin, concepts to score or options to sort, and give different groups different stimulus.
About Qualzy Discussions
Run video interviews and focus groups of up to 12 people, or record an in-person interview on your phone or iPad. Your product managers, marketers and leadership can watch from a hidden backroom, talk among themselves and pass you a question, without participants ever knowing they're there.
Sessions sit in the same project as your online work, so you can interview the most interesting people at the end of a study without recruiting again, and analyse everything together. On a Qualzy subscription, some sessions are included.
About Qualzy Live
A purchase, an onboarding flow, a service claim: customer journey research follows people stage by stage while it happens, so you hear how each step felt at the time.
At each stage, participants give a score of their own alongside text, photos or video. The scores build a journey chart, AI summarises every stage, and you can overlay segments to see exactly where their experiences split apart. Charts export as images for the next stakeholder deck.
AI does the first pass on everything participants send, and every finding links back to what a customer actually said.
Each post, photo and video is translated if needed, summarised and broken into key points, with the verbatims behind each one.
Ask a study's data a question while it's running or after it has closed, and get an answer with the quotes it's built on.
Themes are built once a study closes, or in a community, on each activity or wave once it has closed, with the supporting quotes and clips.
Videos are transcribed and clipped from the verbatims, so the customer's own voice goes into the presentation.
More on the AI in Qualzy and video analysis. Nothing participants say is used to train AI models.
In-house teams with a steady flow of research usually find a subscription the simpler way to pay. If your research comes in bursts, pay for each project instead. We'll look at your volume with you and tell you honestly which works out cheaper.
A fixed monthly cost, priced by active participant slots. Run as many projects at once as your slots allow, with no per-project charges, and some Qualzy Live sessions included.
Billed monthly and priced by panel size, with as many activities as you like inside it. Your branding and domain come as standard.
No monthly fee and no commitment. Pay for the project, and only while it's active.
Qualzy's information security management system is certified to ISO 27001 and independently audited. Data is encrypted at rest and in transit, and admin accounts use multi-factor authentication.
Trust and securityConsent, the right to be forgotten, data retention and subject access requests are handled inside Qualzy. Data processing agreements are available on request.
Build studies yourself, or send us a brief and we'll build them for you. Support comes from real people working UK, US and Australian hours, with no ticket queue.
Yes. Plenty of teams start by recruiting and profiling their customers, then sending them to surveys through tracked links. When you want to run activities or discussions with them, you do it in the same community, with no data to move.
Yes. You can run activities inside the community, or invite members into a Qualzy Discussions project. You can also recruit fresh people for a Discussion when you want voices from outside the community.
No. You can pay per project with no monthly fee. A subscription suits teams that research most months, and a community is billed monthly, priced by panel size. Find out more about pricing.
Yes. Observers are unlimited and free. They can follow responses as they come in, and watch Qualzy Live sessions from a hidden backroom that participants never see.
Yes. Send us a brief or a discussion guide and our team will build the study, or design a particular task for you. You can build the next one yourself if you'd rather.
No. They join from a link and take part in a web browser on any device, with nothing to install.
Tell us who you want to hear from and how often. We'll ask a few questions, and by the end of the call you'll have a clear picture of how Qualzy could work for your team.
