Qualzy is used for concept, ad and pack testing, in-home product testing, innovation, diary and usage studies, brand research, UX research and customer journeys. Find the question closest to yours: each one comes with a project a Qualzy customer actually ran, and a link to how it works.
Show people an idea, an ad or a pack and hear what they make of it, before you put more budget behind it.
Ninth Seat runs concept and product research on Qualzy for clients including Unilever, Nestlé and Mondelez, with custom rating scales built by the Qualzy team. Read the Ninth Seat story
Send the product out and follow it from unboxing to first use to the weeks after, on video, in people’s own homes.
Veylinx shipped 62 coffee machines to people’s homes and collected more than 50 unboxing and in-use videos, with just five dropouts. Read the Veylinx story
Bring customers into the innovation process early, with ideas generated independently and ranked with reasons.
Feeling Mutual runs agile innovation research across 15+ countries for clients launching digital products, and has launched six markets at once. Read the Feeling Mutual story
See how people really live with a category, through diaries, photos and video sent from their own homes and routines while it’s happening.
Discovery Research runs one-to-two-week pre-tasks before in-person groups and interviews, with participants sharing photos and videos from their everyday lives. Read the Discovery Research story
Get at what a brand means to people, including the associations they’d struggle to put into a sentence.
Insights Exchange runs brand positioning research across Australia and New Zealand with mood boards and positioning boards, without flying anyone to Perth. Read the Insights Exchange story
Watch people use a website, an app or a prototype on their own device while they talk you through what they’re doing.
At the University of Bristol, 32 people who bet on sports screen-recorded their own betting apps and narrated what they saw, for a dissertation that took the top mark in its year. Read the Bristol story
Follow people through a purchase, a service or a long relationship with a brand, stage by stage, with a score and the story behind it at every step.
Pam Goldfarb Liss at LitBrains runs grocery chain studies and shopping safaris on Qualzy, and counts its journey mapping among the reasons she’s stayed for six years. Read the LitBrains story
Keep the same group of customers engaged for months or years, so there’s someone to ask whenever a new question comes up.
The University of Warwick swapped declining student surveys for a permanent online community on Qualzy, the Warwick Student Panel, where 464 students are now active. Read the Warwick story
Run the same study in several countries at once, each market as its own coordinated project, with translation built in.
BrainValue ran six markets at the same time from Paris, including mainland China, Japan and South Korea, with no access problems. Read the BrainValue story
Talk to people live, one to one or in groups of up to 12, with the online tasks that go around those sessions in the same project.
“It’s nice how cheap Zoom is, but I’m willing to pay if it improves my research.” Julie, Hello Research, on Qualzy Live. Qualzy Live compared with Zoom and Teams
Give residents, service users or students a say over time, on an ISO 27001 certified platform you can explain to an ethics committee or a public body.
Mustard Research’s “Keep WM Moving!” community for Transport for West Midlands has run since 2020 and helped shape £5 billion of regional investment decisions. Read the Mustard Research story
Not sure which fits? Browse all our customer stories, or tell us about the project on a call.
Send us your discussion guide and our team can build the project, so your researchers spend their time on the thinking. Ninth Seat has run more than 300 projects on Qualzy for clients including Unilever, Nestlé and Mondelez.
Qualzy for agenciesRun studies yourself when you want to, hand the build to us when you don’t, and keep a community of your own customers going between projects. The University of Warwick’s insight team runs a 464-student panel on Qualzy.
Qualzy for in-house teamsConsultation communities, student panels and dissertation studies. Mustard Research’s community for Transport for West Midlands, Warwick’s student panel and a Bristol psychology dissertation all ran on Qualzy.
Qualzy for public sector and academic researchWe don’t keep a separate page for each industry, because a good diary study or concept test works the same way wherever it’s used. Here’s where our customers’ projects have taken us.
Walk us through the question, the audience and the timeline. We’ll suggest how we’d run it, and you’ll have a clear picture of how Qualzy could work for you by the end of the call.
