Customer story

Insights Exchange
Global research marketplace · Sydney, Australia · Connecting brands with research specialists worldwide

Perth. Brisbane. Auckland. Anywhere in Australia and New Zealand.
Without the flights, the hotels, or the cost.

"Qualzy enables us not just to truncate the research timeline, but to reach a wide range of people from around the country cost-effectively. If you were running focus groups the old way and sending people to Perth and Brisbane, it would cost a fortune in flights and time."

Nichola Quail, Founder, Insights Exchange
AU+NZ
parallel projects run simultaneously
Named
local Australian support from a named Qualzy team member
"Effortless"
Nichola's word for the qual-to-quant transition in the platform
0
project cut-offs mid-run, unlike other platforms
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Perth to Auckland, without the flights, the hotels, or the cost.

Insights Exchange runs brand positioning, travel market sizing, and consumer typology research across Australia and New Zealand: simultaneously, from one platform, with local support on hand throughout. The full story: how they replaced the travel with online discussions on Qualzy.

Share it with a colleague who needs to reach participants across a continent.

AU and NZ projects run in parallel, two markets, one fieldwork period
Local Australian support from a named Qualzy team member, during and outside office hours
Qualzy data exports run through Yabble's AI for automated thematic analysis
No project cut-offs mid-run, unlike previous platforms Nichola had used
Visual tools including mood boards and positioning boards, as effective online as in a focus group room
The challenge

Australia is a big country. Traditional research doesn't scale across it.

Insights Exchange connects businesses (from funded startups to global brands) with a global community of research specialists. The problem they kept running into was geography. Running focus groups across Australia's vast distances is prohibitively expensive in flights, accommodation, and time.

They also needed a platform intuitive enough for researchers who had never used it before, with fast onboarding and genuine local support, not a European helpdesk that answered emails 18 hours later.

Support that's actually local
AU hours
Local support in Australian time: "until Qualzy we never had real time support. Now we deal with a real person."

"The Qualzy support response is fantastic… There is never a period when we sit and wait and wonder if someone is going to help us."

Nichola Quail, Insights Exchange
The solution

Online discussions that reach the whole country.

Insights Exchange uses Qualzy Discussions for the full range of online qualitative research: brand positioning, packaging feedback, travel market sizing, consumer typologies. Visual tools like mood boards, positioning boards, and image-based activities make brand work as effective online as it is in a focus group room.

And unlike platforms that cut projects off mid-run or demand rushed day-purchases, Qualzy's pricing is flexible enough to work with the natural cadence of how research actually runs.

Australia & NZ projects Brand positioning research Mood boards & visual tools Exports to Yabble AI Flexible project pricing Local AU support
AI that stays human

"AI that is still genuinely human."

Insights Exchange runs Qualzy's unstructured data exports through Yabble's AI thematic analysis tool, using AI to process what people gather while keeping human insight at the centre of the process.

"AI is a huge part of our research world now. It's part of our process… Qualzy enables us to use AI in a way that is still human."

Nichola Quail, Founder, Insights Exchange

"One of the most surprising things has been the level of depth and breadth you can get using a tool like Qualzy. There's so much richness you can get out of a community platform."

Nichola Quail, Founder, Insights Exchange, Sydney
The outcomes

Async research across Australia, without the travel budget

  • Parallel AU and NZ projects run simultaneously: two markets, one fieldwork period, no duplication of effort
  • Travel market sized by typology and demographics using qual-to-quant project design
  • Brand positioning studies delivered online across both countries
  • Local AU support from a named team member, no waiting 18 hours for a European helpdesk response
  • Flexible pricing that does not cut projects off mid-run or rush agencies into buying extra days
  • Qualzy exports analysed in Yabble for automated thematic analysis of qualitative outputs

"Qualzy ticks all the boxes, from flexibility and variety of tools to a very accessible pricing package."

Nichola Quail, Founder, Insights Exchange
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