Video analysis for qualitative research

Find the moments
that make the point

Qualzy transcribes, translates and summarises every video response and breaks it into key points before you press play. Any moment can become a clip, and clips build into a reel for the debrief, all without leaving Qualzy.

How it works

One video in, key points and clips out.

Every participant video goes through the same steps automatically, from the moment it arrives.

  1. 01

    Upload

    Participants upload from any browser on any device, with no app to install.

  2. 02

    Auto-transcription

    A full transcript is made as soon as the video arrives, plus a translation for multilingual projects.

  3. 03

    AI key points

    AI pulls out the key points, each with timestamped verbatims. A 20-minute video becomes a few key points in minutes.

  4. 04

    Verbatims become clips

    Turn any verbatim into a video clip with one action, ready for themes or a clip reel.

  5. 05

    Build your reel

    Gather clips from across participants, add titles and a title card, and export an MP4.

Transcription & translation

Watch less. Understand more.

Every video and audio response is transcribed and translated automatically, before you even open the project. You arrive to structured text, not raw footage.

Instant transcription

Every video and audio upload is automatically transcribed the moment it arrives. Researchers see the full transcript alongside the video, timestamped throughout. Mark start and end points directly from the transcript, or scrub through the video. Either way, you're navigating by words, not time codes.

Timestamped throughout Scrub via transcript All audio types

Automatic translation

For multilingual projects, a translated version is created alongside the original. Researchers can moderate and analyse in English while participants respond in their own language. Both versions are preserved, the original for accuracy, the translation for speed. Subtitles are generated automatically and shown during video playback.

30+ languages Auto-subtitles Original preserved
Qualzy video response view showing a participant video with AI-generated summary, key points, and verbatims alongside
Key points & clip discovery

Key points first, footage when you need it.

AI extracts key points from every video transcript: structured, navigable, and ready to act on. You can still watch any video in full, but you'll know what's in it first.

How key points work

Distinct thoughts, extracted automatically

AI reads the transcript and identifies each distinct thought or theme in that participant's submission, turning a 20-minute monologue into a short set of structured key points.

Each key point has verbatims

Supporting each key point: the exact quotes from the transcript that led AI to that conclusion, timestamped, so clicking a verbatim jumps straight to that moment in the video.

Verbatims become clips instantly

Every verbatim can be turned into a video clip with one action. No scrubbing, no time codes to note down. The clip is immediately available across the whole project.

Query with Maizy Chat, any time

Maizy Chat can query across all key points from all video responses at any point, during or after fieldwork. Ask "What did participants say about price?" and get an answer drawn from every submission in the project.

Raw transcript 549 words
So I have two types of driving. One is my van, which I'm in now, where I do really long distances. I travel, um, across England over Europe. I drive 3 or 4 hours at a time and I really like to cruise along. And the other is my little runaround car that I have at home, which I can pop to the shops in. And do really short journeys and just wanna have ease and quickness going about, so I have these two things that are really important to me. My driving, when I'm doing my cruising, when I'm in my van, I really like to have a bit of cruise control on the car. I want to have, um, love listening to podcasts and my music, so I quite like to have a good sound system around and obviously like when you're doing distances like that, it's really nice to have: just, you know, for your van to be comfortable, the seats to be comfortable. I really dislike it when you are doing long journeys, you're in a noisy car, you can't really hear your music, there's no air conditioning, your seats are really uncomfortable, there's nothing worse, but actually like a long journey can feel like nothing if you're in a comfortable vehicle. So that's really important to me. It's less important in my little runaround, but I live in the middle of the countryside, we have really bad roads, lots of potholes, narrow roads, you're often having to get up onto the verge to get out of the way or to allow a tractor to come through. And in that circumstance, I need to have a little car that I know can move out of the way but also isn't gonna get stuck in the mud, and I need to feel like I have a solid car around me. So I love brands: for my van, I love brands such as Mercedes, nice comfy cars with good reliable engines, but for being in the countryside I tend to go for older models because they just feel a bit chunky around me and I like to feel like I'm not going to be in a little bit of tin that's gonna get squashed by a tractor. I would never drive brands like a smart car. I really dislike them. They're fantastic for if you're in town, but in the countryside they just get stuck in mud. It's actually quite scary having a massive tractor go past you when you're in such a tiny little flimsy car. So I like to feel like I have something solid. Maybe a Land Rover. I haven't really gone as big as a Land Rover, but in the countryside I'd rather have something reliable and safe on the country roads. So yeah, brands like Land Rover, definitely not Fiats or smart cars. I feel like yes, it's more important to me to get a good mix. As I said, the roads are really bad. The traffic's not too bad: lots of tractors, farm animals, people on bikes, country walkers. So yes, I guess it's also important to me that once I hit a big road I can kind of push on and keep up with the traffic.
AI extracting key points…
4 key points extracted from 549-word transcript
1
Navigating Challenging Countryside Roads with a Robust Car
Living in the middle of the countryside means dealing with really bad roads, potholes, and narrow lanes. My car needs to move out of the way easily and not get stuck in the mud, and I need to feel like I have a solid car around me for safety.
2
Comfort and Entertainment for Long-Distance Van Journeys
When driving my van for long distances, comfort and entertainment are paramount: cruise control, a good sound system for podcasts and music, comfortable seats. A comfortable vehicle can make a long journey feel like nothing.
Van Comfort and Entertainment 00:42 to 01:05
"I really like to have a bit of cruise control on the car… I quite like to have a good sound system around and like when you're doing distances like that, it's really nice to have your van to be comfortable, the seats to be comfortable."
Dislikes for Long Journeys 01:05 to 01:25
"I really dislike it when you are doing long journeys, you're in a noisy car, you can't hear your music, there's no air conditioning, but actually a long journey can feel like nothing if you're in a comfortable vehicle."
3
Versatility: Handling Country Roads and Motorways
Beyond bad country roads, it's important that once I hit a bigger road like a motorway my car can push on and keep up with traffic. That versatility across both environments is key.
4
My Two Distinct Driving Experiences and Priorities
I have two very different types of driving, long-distance travel in my van across England and Europe, and short quick journeys in my small runaround car at home. Each has completely different requirements.
A 4.5-min video still generates 549 words to read. A 60-min IDI? Over 7,000.
Clip reels

Clips into a reel, without leaving Qualzy.

A short reel of participants saying it in their own words often lands better than a page of quotes. Build one from your clips inside Qualzy, ready for the debrief.

Qualzy Clip Reel Creator showing a video timeline with participant clips arranged into sections, ready for export
Select clips from across the dataset

Pull clips from any participant's video, across the entire project. Find them by key point or by theme.

Drag to arrange in any order

Reorder clips freely. Tell the story in the sequence that makes the most sense for your audience, not the order in which fieldwork ran.

Add section title slides

Introduce themes or groupings between clips with branded title cards. Give stakeholders clear signposts through the reel.

Add transitions & brand title card

Smooth transitions between clips and a branded opening card.

Export as MP4, no external tools

Export a 1080p MP4 for stakeholders straight from Qualzy, with no editing software and no wait for a video editor to have time.

Subtitles included automatically

Every clip comes from a transcribed verbatim, so subtitles are generated automatically and shown on playback. No captioning tool needed, and no silent clips for viewers watching without sound.

I've just been having a play with the video clips feature, it's so useful, I love it! Saved me so much time in finding clips to bring my report to life.
Oly Thompson, Tang Tiger Research
Part of your research

Video data that works alongside everything else

Video clips and key points are full project data. Every clip, verbatim and key point sits alongside your text and form responses in the same project, and you can query them all from the same places.

Maizy Chat queries across video key points

Ask "What did participants say about price?" and Maizy Chat draws on key points from every video response in the project, at any point during or after fieldwork.

Theme analysis includes video key points

When you generate themes after fieldwork closes, key points from video responses sit alongside text responses. A mixed-methods project gets a mixed-methods analysis, with the video in the same place as everything else.

Clips available from any analysis view

Reference clips from themes and key point panels. Video evidence is always one click away, wherever you're working in the project.

Filter video by who said it

Narrow the key points and clips to one group, such as an age band or a market, with the same filters as the rest of the project.

Running live interviews and groups?

Run them in Qualzy Live and the recordings arrive with transcripts, key points and suggested clips. Sessions you've already recorded on Zoom or Teams can be imported for the same analysis.

See Qualzy Live
The difference it makes

Video analysis without the days of watching.

Put in a study of your own and see how much footage you'd otherwise sit through.

Watching it all
5 hours of footage

Before you've made a single note, and that's watching at normal speed with no going back.

With Qualzy
60 videos already summarised

Each one arrives with a transcript, a summary and key points, every point with the timestamped verbatims behind it. You read first, then watch only the moments that matter, and any verbatim is one click from a clip.

15-minute Discovery Call

How are you currently handling video data?

Tell us about the volume, the deliverables, what takes the longest. We’ll ask a few questions and you’ll have a clear picture of how Qualzy could work for you by the end of the call.