"Ultimately, Qualzy gives me peace of mind. It takes the stress away knowing that I have a technology platform that works really well, and support that is flexible enough to deal with the unexpected and meet the time pressures that come with agile innovation."
Tom Woodnutt, Managing Director, Feeling Mutual
Using Qualzy enables Feeling Mutual to not only serve fast-moving markets such as electric vehicle development and banking innovation, but also work in a highly-engaged way with online research participants. In this case study, Tom outlines how he can use Qualzy to:
- Gain feedback from real-world context without the time or recall limitations of traditional face-to-face methods – timely, detailed and authentic.
- Gain greater depth with less bias than can come from feedback delivered within groups, so the way people describe experiences can be more trusted.
- Deliver useful insights and apply them to concepts rapidly, within agile workflows, using Qualzy tools that help stakeholders identify and evaluate responses easily.
- Work effectively and with fewer worries about running concurrent multi-market studies
A strong relationship has been established between Tom and his key contact, Adam. He helps Tom get the very best out of Qualzy on every project, select the right tools and use the power of the platform to the maximum.
"I need a really responsive partner. The Qualzy team helps me keep up with the frantic pace of innovation and agile project development by being proactive and flexible in the service offered.”
Tom has been impressed with how Qualzy moved swiftly to capture the value potential of AI. In fact, he has presented with Qualzy on the topic several times, including at a collaborative industry event in early 2023 which sought the views of 150 qualitative researchers from around the world.
“Qualzy was early to ride the wave of generative AI innovation, quickly developing tools that help researchers do their work more easily. It is making the platform more useful, not just using AI for the sake of it.”
Tom has all the operational support he needs from the Qualzy team and knows he can rely on the platform to support any project requirement – even when the pressure is on, the timeline very tight, or the demand is complex.
“Qualzy’s tools and support services help us to be as agile as our innovation clients demand.”