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Student Research Case Study

The University of Warwick is helping student insight shine through, to help shape its future. In partnership with Qualzy it has built the Warwick Student Panel, an online community of almost 500 students who are sharing their thoughts and needs with Warwick's Market Research and Insight team. They are experts in higher education market research, but needed an adaptive partner which was expert in digital research technology to bring some new ideas to life.


It all began as a chance encounter at the Times Higher Education Market Insight Conference, 2022.

“When we saw Ray and Paul from Qualzy present the possibilities at the conference, we could immediately see how using their platform could be beneficial to the University” 

Jess O’Brien (Market Research & Insight Manager, MR&I)

One year on, the two have developed an exciting partnership, and created a fresh foundation for student research in the form of the Warwick Student Panel.  Using Qualzy, the MR&I team is:

  • Fighting the perennial issue of survey and email fatigue
  • Engaging better with Gen Z and Millennial students who expect digital interactivity
  • Speeding up the time to survey results, now they can create snap surveys speedily
  • Exploring the potential of generative AI in surveys

The Warwick Student Panel is building on the success of a two-week Campus 2025 trial project which gained 74% engagement and saw student upload comments, images and videos in response to queries around their needs and desires for the campus and its facilities.  Now, it is helping the University plan for its upcoming 60th Anniversary - a key milestone in this world-leading institution's history.   

“True partnership is when each can learn from the other. This kind of technology is new to the higher education world, but working with Qualzy their expertise becomes our expertise, and vice versa, as we both learn together.”




"We have worked with Qualzy on many different projects across many different categories. The insights we gain through using this platform and the tools within it, are invaluable. The brand mapping tool is a great way of understanding how consumers see brands and products within their category."



"We work with Qualzy across an array of project types. They are efficient, agile and supportive in the set-up and management of projects and embrace new challengestechnical development requests with reassuring expertise. They’re a friendly and enthusiastic team who are a pleasure to work with."



"I’ve had some really great feedback from clients who have worked with me using their Live Chats. The platform presents the opportunity for participants to be honest and open. I couldn’t recommend Qualzy highly enough and really look forward to seeing what comes next in the ever evolving world of online research"



"We have partnered with Qualzy for around 6 years, running multiple long-term communities, alongside hundreds of short-term communities along the way. We have developed a close partnership with the team over the years and we love the synergies created by the blend of their technology and our research expertise."