Every participant submission is automatically translated, summarised, and distilled into structured key points the moment it arrives - with verbatim quotes and video clips attached. By the time you open the project, the work is already done.
No triggers to pull. No analysis to kick off. The pipeline runs automatically for every individual submission - video, audio, text, or form response.
If the participant responded in a language different from the project language, a translated version is created automatically and placed alongside the original. Researchers working across multiple markets see everything in the language they need - without lifting a finger.
A brief AI-generated summary of the submission - written in plain language and readable in seconds. Skim through fifty responses in the time it would take to read five in full. For video and audio, transcription runs first, so the summary is grounded in the full spoken content - not just a thumbnail impression.
The heart of the pipeline. AI works through the full transcript or text response and extracts the distinct things the participant actually said - each one expressed as an overall thought, paired with the verbatim quote that illustrates it. For video and audio responses, each verbatim links directly to the moment in the recording - a clip you can save and use.
A 20-minute video diary becomes six or eight focused key points. Researchers never need to watch the full recording. The signal is already separated from the noise.
AI works through the full transcript or text of every response and extracts the distinct things the participant actually said - each expressed as a clear overall thought, paired with the verbatim quote that best captures it.
For video and audio responses, every verbatim is timestamped. One click turns it into a clip. A 4.5-minute video generates 549 words of transcript. A 60-minute IDI produces over 7,000. Key points mean researchers never need to read the full transcript or rewatch the whole recording.
The signal is already separated from the noise - the moment each response arrives.
Key points are extracted from every response type - video, audio, text posts, and forms.
Maizy Chat lets you query the entire dataset conversationally - ask specific questions in plain language and get direct, evidence-backed answers. Available at any point during or after fieldwork. You don't need to wait for the project to close.
The underlying data Maizy searches is the structured key points - already cleaned, already focused, already separated from noise. Answers come fast and stay grounded in real participant language.
The AI Idea Playground is a thinking space for researchers planning how AI can best serve a specific study. Before fieldwork starts, explore activity structures, probe approaches, and analysis strategies in a low-stakes environment.
This is research planning, not execution - but it's the kind of planning that makes fieldwork sharper and analysis faster. Think of it as a research-specific brainstorm where the AI understands qual methodology.
Responses in any language get a translated version created instantly - original always preserved alongside.
Brief, plain-language summaries for every submission - written the moment the response arrives.
Structured insight extracted from every response - each point paired with the verbatim quote that supports it.
For video and audio, every verbatim is a timestamped clip - ready to save and add to a reel.
Conversational queries against structured key points - any time during or after fieldwork.
A pre-fieldwork thinking space for planning how AI can best support a specific study design.
We'll walk you through the full proactive AI pipeline - from first submission to structured key points - and show you what a 20-minute video actually becomes.