Qualzy is an asynchronous qualitative research platform built for market research agencies and client-side insight teams. It combines study design, participant engagement, AI-powered analysis, and video processing in a single platform — covering everything from short research sprints to long-running online communities, across multiple markets and languages.
Study design, participant engagement, AI analysis, video processing — every tool a qual researcher needs, in one considered platform.
Diaries, homework tasks, bulletin boards, short sprints, and always-on communities — built to fit your methodology, not the other way around. Any study duration from a single day to months.
Import recordings from Zoom, Teams, or any platform for full AI transcription, key point extraction, and clip creation. The live session happens wherever you like — the analysis happens in Qualzy.
Auto-transcription, per-video summaries, key points with timestamped verbatims, clip discovery, and Clip Reel Creator. A 20-minute video becomes structured insight without anyone watching it in full.
Your branded participant database. Recruit once, research repeatedly — with screener-based sampling, custom profiling, and no third-party panel costs on every study.
Every response is automatically translated, summarised, and distilled into structured key points — the moment it arrives. No batch jobs, no waiting, no manual coding.
Always-on insight communities for continuous consumer closeness. Build long-term panels with ongoing activities, regular check-ins, and evergreen stimulus — at community scale.
AI-suggested follow-up probes for every response, automatic language bridging across 30+ languages, and Qualzy Protect fraud detection — keeping the moderator in control throughout.
Stage-by-stage research that captures experience as it unfolds — not in a single session recall. Map touchpoints, track sentiment across stages, and follow customers through real journeys.
After fieldwork closes, define a theme area and Qualzy surfaces every pattern — themes, key insights, supporting verbatims, and clips — structured and ready to report on.
30+ languages with auto-translation and AI moderation probes that bridge the language gap — plus a dedicated China proxy for stable in-country access.
"Having not used Qualzy for a long time, I could pretty simply set up a project and get going on it without having to speak to anyone."
Hamish Kynoch, Head of Qualitative Research — Discovery Research
Build any research format from a library of 15+ purpose-built activity types — from social posts and video diaries to heat maps, card sorts, and mood boards. The most commonly used activities are described in more detail below.
Text, photos, videos, and audio clips - participants share in their own words and their own time.
Survey-style questions and ongoing diary entries for longitudinal tracking - capture how behaviour and attitude evolve over time.
Real-life moments captured on any device - auto-transcribed, AI-summarised, and broken into key points and clips.
Capture device screen with optional audio narration - ideal for UX research and digital journey mapping.
Virtual mood boards, collages, and matrix placements - rich projective tasks and creative research activities.
Heat map creation with image annotations - understand where attention lands on packaging, shelf layouts, or ad creative.
Independent idea generation with a blind first round — removes anchoring bias — followed by collaborative co-creation.
Visual organisation of items into categories - uncover mental models, taxonomy logic, and grouping intuition.
Rate items on scales - quantitative scoring and open-ended response in the same activity.
ISO 27001 certified, GDPR compliant, and backed by a human support team in your timezone.
Tell us what you’re working on — the methodology, the markets, the pace. We’ll ask a few questions and You'll have a clear picture about how Qualzy could work for you by the end of the call.