Define a broad area of interest. Qualzy analyses every key point across your dataset, surfaces the themes within it, builds insights beneath each one, and attaches the strongest verbatims and clips as evidence. All structured, all ready to use.
Every theme comes with insights beneath it, and every insight comes with the key points and clips that support it. The synthesis work is done — evidence attached, structure built, ready to use.
Qualzy gives you two distinct ways to work with your data. They complement each other — each is the right choice in different situations.
Query the dataset conversationally at any point during or after fieldwork. Great for exploring hypotheses, checking specific questions, and getting fast answers from the key points already extracted.
Structured synthesis across every key point in your dataset. Define a theme umbrella, let Qualzy surface everything within it, and build your insights from the full evidence base — verbatims and clips included.
The researcher defines a broad area of interest — an "umbrella" — and the system analyses every key point in the dataset that falls under it. Themes emerge from the data, not from a predetermined list.
You specify a broad area of interest — "everything about how participants feel about the product's packaging", or "attitudes to price and value". This becomes the scope for the analysis. Most researchers run Theme Analysis once fieldwork wraps, so the themes reflect the complete picture.
The system works through all structured key points under your umbrella and surfaces the distinct themes within that space. These are real patterns from the data — not AI-hallucinated summaries.
Open any theme and you'll find insights beneath it — each linked to the key points that make the case. Go into an insight and see the best verbatim quotes and video clips that support it.
From any theme, compile the best clips into a clip reel — a shareable highlight of the strongest evidence. Everything is ready to go straight into a report, with evidence already attached.
Every theme contains structured insights beneath it — and every insight comes with the verbatim quotes that support it. The actual words your participants used, surfaced automatically and ready to go straight into a report or clip reel.
Maizy Chat is brilliant for fast, targeted queries. Theme Analysis is different — a comprehensive synthesis tool that works through every relevant key point in your dataset, building structured insights with evidence already attached.
Every single key point in the dataset is analysed. Nothing is sampled, nothing skipped. The themes that emerge are grounded in everything participants said — not a representative slice.
Each insight comes with the key points and clips that support it — already selected, already ready to use. Evidence-based reporting without the manual hunt for supporting quotes.
You determine the umbrella — so the analysis focuses on what matters for your specific research questions. Not a generic AI summary of everything, but a structured investigation of exactly what you've asked it to explore.
The best evidence from any theme can be compiled into a clip reel directly from the analysis. Powerful, shareable, presenter-ready — built from the strongest verbatims your participants gave you.
Themes, insights, evidence — all organised and ready to move directly into a report. The synthesis work that once took days of manual coding is done, with evidence attached and structured for you to work with.
The analysis runs on the structured key points already extracted by the proactive AI pipeline — cleaned, focused, signal-only. The quality of themes is only as good as the underlying data; Qualzy's key points make it exceptionally good.
Every response auto-processed — translated, summarised, key points extracted
Query the growing dataset during fieldwork — fast, conversational, any time
Comprehensive themes, insights, and evidence — structured from your full dataset
Compile the best clips from themes into a shareable, presenter-ready highlight reel
We'll walk you through a complete analysis — from umbrella definition through to theme insights and clip reel creation — using real research data.