Qualzy gives independent researchers enterprise-quality qual research capability without the overhead — and the platform to win work that used to go to agencies.
Independent researchers win work on the strength of their expertise - but the platforms used by big agencies have historically priced them out, or locked them into monthly subscriptions that eat into margins during quiet periods.
Qualzy changes that equation. Pay per project, get enterprise-grade AI analysis, and deliver the kind of output - clip reels, Maizy Chat, multi-market reach - that makes clients wonder how you do it alone.
Qualzy handles the analytical heavy lifting so that independent researchers can focus on what only they can do: the thinking, the interpretation, the client relationship.
Only spend money when you're working. No monthly subscription eating into your margin during quiet periods. Scale up or down with every brief - and price Qualzy into each project as a transparent project cost.
Every video response is auto-transcribed, summarised, and broken into structured key points with verbatims the moment it arrives. A 20-minute video becomes a focused, navigable set of insights automatically - no manual transcription, no hours spent on analysis before you can even start thinking.
Compile verbatims into a highlight reel from across your dataset. Walk into a debrief with something clients have never seen from an independent researcher before - the participant's own words, in their own voice, edited with precision. This is what wins repeat briefs.
Run your live IDIs and groups on Zoom or Teams - near-free, using tools you already pay for - then import the recordings into Qualzy for full AI analysis: transcription, key points, clips. A one-time per-minute import fee applies at upload; all subsequent analysis is included. Total cost is still a fraction of specialist video platform rates.
Ask Maizy Chat anything about your data at any point during or after fieldwork. "What do participants say about brand trust?" - sourced, structured answer, instantly. Query by segment, by market, by theme. All from structured key points that are already clean and focused.
A real team, not a knowledge base. Independent researchers get the same level of support as enterprise accounts - people who understand research, who respond quickly, and who you can speak to when a deadline is pressing. Solo doesn't have to mean alone.
Every activity type and AI tool available to independent researchers - pay per project, no monthly commitment required.
"The fact that Qualzy considers researchers and what they actually need… is unique from its competitors. It's a huge differentiator."
Pam Goldfarb Liss, President - LitBrainsPam Goldfarb Liss is President of LitBrains, an independent qualitative research agency in the US specialising in kids and teens research. After six years with Qualzy - and despite trying multiple competitors throughout that time - she remains a committed partner. The reason: a platform built around what researchers actually need, backed by people who genuinely care.
Pam Goldfarb Liss of LitBrains has run kids and teens qual research on Qualzy for six years - trying every credible alternative along the way. The combination of researcher-first design, 24/7 named support, and AI that actually works in practice has kept her coming back. Zero undetected AI-generated fake respondents across all that time.
Numbers from real projects delivered by independent researchers on Qualzy.
Talk to us about your research practice and we'll show you exactly how Qualzy would work for your next project. No obligation - just a conversation with people who understand independent research.