A Qualzy activity type for stage-by-stage experience research. Participants complete tasks at each stage of a journey — from pre-event through to post-event — building a complete picture of experience as it unfolds.
How it works
Build a journey with as many stages as your research requires — before, during, and after a purchase; across multiple healthcare touchpoints; through a multi-day travel experience. Each stage has its own tasks and timing.
Each stage can include numeric ratings, open text, photo or video uploads, and follow-up probes. Participants respond when the moment is live — not from memory days later. You capture sentiment at each touchpoint, not just at the end.
Ratings and sentiment are plotted across all stages, revealing the high points and low points of the experience. You can see where the journey lifts, where it disappoints, and what drives recommendation intent — not just an aggregate score.
Participant experience
Participants receive a notification when each new stage opens. They complete that stage's tasks — a rating, a photo, a short video — then carry on with their day. The next stage opens when the time is right.
A visual timeline shows participants their progress through the journey — which stages they've completed and what's coming next. Because they respond in the moment, you get experience as it actually happens — not a reconstructed account shaped by everything that came after it.
Participant receives a notification or email when their first stage is ready — typically a pre-event or pre-visit task.
Ratings, a quick text response, and optionally a photo or short video. Takes a few minutes on their phone or tablet.
Each stage becomes available at the right moment — during the experience, immediately after, a week later. You control the timing.
You can comment on any stage response and ask follow-up questions — deepening specific moments without disrupting the overall journey flow.
As each stage submission arrives, AI generates a summary, extracts key points with verbatims, and — for video — creates timestamped clips.
AI analysis
Each stage submission is processed immediately as it arrives. By the time fieldwork closes, you have structured insight across every touchpoint — not just a final summary.
Per-Stage Summaries
AI generates a summary for each participant's response at each stage — so you can see how the experience shifted between touchpoints without reading every submission.
Key Points & Verbatims
Key points are extracted from each stage response — each with supporting verbatims. For video responses, transcripts are auto-generated and key points pulled from those. Each verbatim can become a clip.
Maizy Chat
Ask Maizy Chat what drove low scores at Stage 3, or which participant segment had the strongest post-visit recovery. Available during and after fieldwork — no need to wait for the project to close.
Use cases
Map the full purchase experience from pre-visit research to post-purchase sentiment — identifying exactly where expectation meets (or fails to meet) reality.
Track patient experience from referral through to recovery — capturing emotion, confusion, and confidence at each clinical touchpoint with genuine in-the-moment honesty.
Follow participants through a flight, hotel stay, or holiday — pre-departure anticipation, in-experience moments, and post-trip reflection — without relying on recall.
Identify the single stage that has the biggest impact on recommendation intent — then focus improvement investment where it will actually move the needle.
Get started
Book a discovery call and we'll walk through the Journeys activity type on a real project — from stage design to AI-analysed journey arcs.
Combine Journeys with these to build richer study designs
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Social Posts
Rich multimedia posts with text, photos, video, and audio — the most flexible way to capture in-the-moment experience.
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Forms & Diary Entry
Structured diary entries and survey-style questions ideal for capturing ratings and tracking behaviour over time.
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Video, Audio & Image Uploads
Dedicated media uploads with full AI transcription, key points, and clip creation at every stage.