Shopper research, CX communities, store experience evaluation, and omnichannel UX studies - conducted in real shopping environments, not in a viewing facility. Qualzy's mobile-first platform follows consumers into the aisle, onto the app, and back home.
From the first browse to the post-purchase moment - Qualzy supports the full range of retail research that brands, retailers, and agencies need.
Participants film their shopping trips on their mobile - navigating the store, photographing fixtures, narrating what catches their attention and why. You see the aisle from the shopper's perspective, in real time, without a researcher hovering nearby changing their behaviour.
Screen recording with verbal commentary captures how participants browse, search, and buy on e-commerce platforms. Understand where the experience delights and where it loses customers - before they abandon the basket and switch to a competitor.
Ongoing CX communities track how customers experience your retail brand over time - the touchpoints that build loyalty, the moments of friction, and the service interactions that shape advocacy. Monthly diary tasks and discussion boards keep the conversation live.
Test new store formats, layout concepts, or service propositions before capital investment. Share design images and walkthrough videos with target shoppers, capture structured reactions and open responses, and identify issues before they become costly mistakes.
The modern retail journey moves between channels, devices, and touchpoints constantly. Multi-day diary studies track the full path from need identification to purchase - capturing online research, in-store visits, social influence, and the moments where the journey breaks down.
Understand what keeps customers returning - and what drives them to switch. Video responses and extended discussion activities explore the emotional foundations of retail loyalty with a depth that NPS surveys and satisfaction trackers cannot reach.
Retail research in a group room is a simulation of a shopping experience, not the shopping experience itself. When participants are asked to remember what they did on their last trip, you're capturing a reconstruction, shaped by what they think sounds like reasonable shopper behaviour.
Qualzy's mobile-first design makes in-context research the default. Participants carry out tasks in actual stores, on actual shopping trips - photographing the fixture, filming the moment they reach for a product, narrating their decision at the exact second they make it.
CX research shouldn't be a six-monthly project. Understanding how customers experience your retail brand requires ongoing, longitudinal engagement - not a single-point-in-time study conducted after the NPS score dips.
Qualzy's community model supports continuous CX engagement - monthly diary tasks, discussion topics triggered by real service events, and longitudinal panels that capture how experience evolves as you make improvements.
From in-store mobile tasks to omnichannel journey diaries - the capabilities that make retail research work at real-world pace.
In-store and post-shop video responses - every one automatically transcribed, summarised, and AI key points extracted within minutes of upload.
Capture omnichannel browsing and buying behaviour on e-commerce sites and apps - with verbal commentary, on any device.
Participants annotate store images, planogram designs, or website screenshots - revealing exactly what draws their eye and what they miss entirely.
Track the full path to purchase or CX journey across multiple days - from initial consideration through to post-purchase reflection.
Client CX and trading teams get a real-time window into the community - reading responses as they come in, without researcher mediation.
"What are customers saying about the returns experience?" - query the full dataset conversationally at any point during or after fieldwork.
"Qualzy gives you a window into the reality of people's lives… In an online community you can learn about people's behaviour, see those behaviours in pictures and videos they put up, and see how they interact with products in their daily lives."
Dafydd Jones, Associate Director - Ninth SeatRetail research has always been hampered by the gap between where behaviour happens - in stores, on websites, in the habitual routines of daily life - and where research happens. Qualzy closes that gap. Mobile-first, browser-based participation means research can happen exactly where the retail experience does.
Tell us about your research and we'll show you exactly how Qualzy would approach it. No obligation - just a straight conversation about your project.