In-home product testing, NPD, shopper research, and usage studies that capture what consumers actually do - in the kitchen, at the shelf, and in the moments that matter most.
From early-stage needs identification to post-launch evaluation, Qualzy supports the research questions that FMCG brands and agencies ask most.
Participants photograph, video, and narrate their product experience in the real context of use - not in a viewing facility. Capture unboxing reactions, first-use moments, and repeat-use feedback across a full usage period, all from a single community.
Co-create with consumers from the earliest idea stage through to near-final product. Track emerging category needs, validate formulation preferences, and test packaging concepts - all within the same platform, without losing the thread between stages.
Test pack designs before production investment. Participants annotate images, film their shelf-navigation, and rate designs on comprehension, stand-out, and appeal. Pair heat-map pin tasks with open video responses to understand both what people notice and why.
Capture how consumers navigate the fixture - physically and online. Mobile tasks let participants film their trolley experience, photograph shelf moments, and narrate decision points at the exact moment they happen, not 72 hours later in a group room.
Map how consumers use your category in daily life - the occasions, the rituals, the trade-offs. Diary tasks capture behaviour as it unfolds across a week, not as it's reconstructed from memory. Combine structured frequency questions with open video diaries in a single study.
Don't wait for NPD post-mortems. Run longitudinal communities that track how consumer attitudes evolve after launch - surfacing issues early, capturing advocacy moments, and building evidence for the next development cycle.
FMCG insight is only as good as the context in which it's gathered. When participants respond in their own home, at the actual moment of use, you get behaviour - not reconstruction. Qualzy's mobile-first design makes this the default, not an exception.
Participants upload short videos of themselves using products, photograph the fridge or freezer shelf, annotate packaging images with pin tasks, and narrate their cooking or eating experience in real time. It's ethnography at scale - without the cost of sending moderators into the home.
FMCG brands rarely operate in a single market. Qualzy supports coordinated multi-market research - each market runs as its own project, all simultaneously, with consistent methodology and stimulus served across regions.
With 30+ languages supported and AI moderator probes that can be localised, you can run a UK, US, and Australian FMCG study in parallel, getting a globally consistent read without sacrificing the depth that qualitative methods deliver.
Every feature below is available within a single Qualzy community - combine them to build exactly the research experience your project needs.
Every video response is automatically transcribed and AI-processed into a summary and structured key points - reducing analysis time dramatically.
Time-stamped diary tasks capture consumption behaviour across multiple days - from first use to routine integration.
Participants annotate packaging images - marking what catches their eye, what confuses them, and what they're drawn to on shelf.
Rate and rank product concepts, pack designs, or claims on any scale - quantitative output alongside open-text reasoning, in a single activity.
Context-aware follow-up questions delivered automatically - giving you the depth of one-to-one interviews across a large sample.
Query your entire dataset conversationally at any point during or after fieldwork. Ask "What did participants say about the smell?" and get a structured answer instantly.
"What I love about Qualzy is that you can capture a true end-to-end journey. It helps us bring our clients' customers to life, sharing their opinions about brands first-hand."
Debbie Newbould, Managing Director - FlumeFMCG research is uniquely placed to benefit from async, in-context methods. When behaviour happens in the home, the kitchen, and the supermarket aisle - that's where the research should happen too. Qualzy makes in-context the default, not the expensive exception.
Tell us about your project and we'll show you exactly how Qualzy would approach it. No obligation, no sales pitch - just a conversation about your research.