From in-home product trials to long-running insight communities, from single-market studies to six simultaneous countries - here is how teams use Qualzy to do their best work.
When a single study cannot capture the full picture, a living community can. Qualzy supports ongoing panels that run for months or years - collecting richer participant data over time, and adapting to new research questions as they emerge.
"You just wouldn't get the volume of information nor the richness from any other research methodology. It's just not possible without a platform like Qualzy."
Emily Hale, Research Manager - Flume
There is a version of consumer behaviour that only happens at home - in their kitchen, in their bathroom, in front of their fridge. Qualzy puts a researcher in that space without disrupting it.
"Qualzy gives you a window into the reality of people's lives… In an online community you can learn about people's behaviour, see those behaviours in pictures and videos they put up, and see how they interact with products in their daily lives."
Dafydd Jones, Associate Director - Ninth Seat
Innovation clients cannot wait for end-of-fieldwork reports. They need findings woven into the product development cycle - not delivered once it is already too late to act on them. Qualzy makes that possible without cutting corners on depth.
"In a focus group, only 1 person can speak at once. So, in an 8 person, 2-hour focus group, you actually get less than 15 minutes of input per person. That's not enough depth for what my clients need. With Qualzy you get a full two hours of feedback per person."
Tom Woodnutt, Managing Director - Feeling Mutual
Running a project across six countries should not mean six different platforms, six timezones of stress, and six mornings hoping nothing went wrong overnight. Qualzy's team handles the launch so you do not have to.
"I can simply send an email to Qualzy and ask them to create a community in, say Türkiye, next week, knowing the answer is always yes."
Andy Fraser, Senior Research Director - Ninth Seat
Declining response rates are rarely about respondent apathy. They are about disengagement - studies that feel transactional, repetitive, or not worth the time. Qualzy turns panels into communities that participants actually want to be part of.
"Survey fatigue is a massive problem, so we were also keen to have an approach which would be more engaging, fun, and interactive for our participants."
Alicia Buckley & Jess O'Brien - University of Warwick Market Research & Insight
After a full day of moderation, the last thing you need is hours of manual video review. Qualzy's AI processes every participant submission automatically - generating transcripts, per-response summaries, and structured key points that extract the signal from the noise. Maizy Chat lets you query everything conversationally at any point during or after fieldwork, and the theme system - run once fieldwork is complete - helps you build the narrative from the structured evidence.
"After I've talked to ten or more people in a day, I summarise the key themes in my head. Then I double-check with Qualzy's AI. Sometimes it picks up things I missed, which is really helpful. It's like having another brain."
Pam Goldfarb Liss, President - LitBrains
"Partnership is the first thing that springs to mind with Qualzy. They know how we work, and we know how they work. That's a fantastic relationship to have."
Adam Heptinstall - Blue Yonder, Leeds"Qualzy makes you feel heard."
Pam Goldfarb Liss, President - LitBrains, US"Most people in our team use Qualzy… It takes the pressure off knowing we can rely on them 100%. Everyone wants everything quicker these days, and they make that possible."
Anthony Shephard-Williams, Director - Mustard Research, Manchester"Unless a client insists on another provider, we'll always prefer Qualzy. It's now part of our standard offer for in-home testing."
Mariana Monroy, VP of Insights - Veylinx, Amsterdam"Qualzy ticks all the boxes - from flexibility and variety of tools to a very accessible pricing package. Other platforms may simply cut you off or make you rush to buy extra days."
Nichola Quail, Founder - Insights Exchange, Sydney"We are proud of our partnership with Qualzy. We like to share that as an independent we can and do choose the best platforms available. We know we can count on them to deliver what we need."
Andy Fraser, Senior Research Director - Ninth Seat, LondonTalk to a real member of our team - no automated demos, no sales scripts. Just an honest conversation about what you're trying to achieve and whether Qualzy is the right fit.