About Paul
Paul Kingsley-Smith joined Qualzy in 2018 as Business Development Director and was Commercial Director until 2026. He looked after demos, proposals and client relationships, and represented Qualzy at industry events such as Quirk's and QRCA.
Articles by Paul 6 articles
- The rise of the "Agentic Consumer" (aka AI-led shopping) AI tools are reshaping how consumers find and choose products. What the rise of the agentic consumer means for brand research, and how to stay ahead.
- 5 predictions for the future of qualitative research Where is qual research heading? Five considered predictions on methodology, technology, and client expectations, and what researchers should think about now.
- More than a badge: what ISO 27001 actually means for research security Achieving ISO 27001 certification was hard work. Here's what it required, why it matters for qualitative research, and what it means for clients.
- Qualitative research 101: everything you need to know Whether you're new to qualitative research or consolidating your knowledge, this comprehensive primer covers fundamentals to methodology selection and more.
- How to conduct qualitative market research successfully From scoping the brief to delivering findings, a practical walkthrough of how to run qualitative market research that answers the real business question.
- Factors to determine your sample size for qualitative research The question clients always ask, and the honest answer isn't a formula. What actually determines the right sample size in qual, and how to explain it clearly.