About Rob
Rob is a Research Executive at Qualzy, where he bridges the worlds of client relationships, brand strategy, and qualitative research, working across the UK and US markets. With a background in psychology and a career that took him from Cape Town to England and back again, he brings a people-first instinct to everything he does. Outside of work, Rob reads, writes, and thinks too hard about human behaviour, and has long suspected that over-analysing people is actually a professional skill.
Rob writes about
- Market research
- Online community
- Qualitative research
- Thematic analysis
Articles by Rob 2 articles
- Don't call it a comeback: the new case for long-term research communities See why long-term market research communities are worth investing in again, how platforms fixed old pain points, and why staying close to customers pays off.
- From rich data to richer insight: how connected workflows are shaping the future of qualitative research Qualitative research has never been richer. The challenge is making sense of it. How connected Qualzy and DoReveal workflows turn data into deeper insight.