About Tom
Tom Woodnutt is the multi-award-winning founder of Feeling Mutual, the agile online and mobile qualitative research specialists. An early pioneer of online qualitative research, Tom has spent years examining the psychology of how people engage with research in digital environments.
Feeling Mutual is a Qualzy customer. Read the Feeling Mutual case study.
Tom writes about
- Focus group
- Qualitative research
Articles by Tom 2 articles
- What does psychology say about qualitative research via webcam? An academic review of the psychology of online qual via webcam reveals that the challenges go further than weaker rapport. Here's what the science says.
- Which is better, online or face-to-face qual (according to psychology)? Neither online nor face-to-face qualitative research is categorically superior. Tom Woodnutt reviews the academic and practical evidence for both sides.