Qualzy's online communities feature lets research agencies and insight teams run always-on qualitative panels — fully branded under the client's domain — with AI processing every participant response automatically. Communities can run for weeks, months, or years, with scheduled activities, automated participant nudges, and Maizy Chat available to query the growing dataset at any point during fieldwork.
A fully branded community — your logo, your domain, your design. Activities running natively, AI processing every response, and your participants always knowing what's next.
Qualzy Panel gives you a managed participant database with basic branding — your logo, fonts, and colours. You recruit people, keep them profiled and segmented, and send them out to external surveys or Qualzy qual projects when you have a research need.
Qualzy Community is the step up. The same panel foundation, but with full white-labelling — custom pages, layouts, and widgets — and the ability to run all your research natively inside the community. Activities, AI analysis, video, themes, clip reels: no external tools required.
When you upgrade from Panel to Community, nothing moves. Your participants, your portal, your data — the research just happens inside now.
Learn about Qualzy Panel →Basic branding (logo, fonts & colours) · Recruitment engine · Segmentation & tagging · Comms & nudges · Incentives · Dispatch to external surveys or Qualzy projects
Explore Panel →Full white-labelling (custom pages, layouts & widgets) · 15+ native activity types · Maizy AI suite & Maizy Chat · Video, clips & Clip Reel Creator · 30+ languages · Sub-community architecture · Observer access
By the time response rates start declining visibly, engagement has been eroding for months. Communities fail quietly - and managers only notice when it is already too late to recover.
Without proactive intervention, community health naturally deteriorates. Most platforms show you the decline; none of them prevent it.
Manually deciding who to contact, when to send reminders, and which participants need re-engagement. All reactive, all time-consuming.
Fatigue is real and predictable. The fix is not shorter surveys - it is smarter sequencing that respects each participant's engagement history.
Qualzy Community is designed around the reality of how communities actually fail — not just a feature list bolted onto a survey tool. From the day it launches to year three, it's built to stay healthy.
Community health is visible at a glance — not buried in spreadsheets. Participation trends, response rates, and at-risk members surface in your admin dashboard so you can act early, not reactively.
Automated nudges and reminders keep participants moving without manual effort. Reward milestones trigger prompts at exactly the right moment. Re-engagement messages go out to lapsed members on a schedule you set once.
Activity scheduling takes participant history into account. Segment by engagement level, contact frequency, and how recently someone last took part — so you're always sending the right thing to the right people, not blasting the whole panel at once.
Every Qualzy community is built specifically for your organisation - not a generic template you adapt. Choose the activity types, widgets, and features that match your research objectives, and let us build the rest.
We design and build your community from scratch - your logo, your colours, your domain, your tone. No CMS to wrestle with. A professionally designed community tailored to your brand in days, not months. Every community includes a custom domain as standard.
Quick Pulses, Social Posts, Diary Studies, Pin Tasks, Card Sorts, Video IDIs, Personal Canvas mood boards - choose the mix that suits your research, running natively within your community.
Thematic coding, sentiment analysis, query-based summaries, multilingual processing across 30+ languages. AI that supports researcher judgement rather than replacing it.
Auto-transcription, clip marking, and a full reel editor with transitions, titled section slides, and brand title cards. Stakeholder-ready video - no external tools needed.
Run multiple distinctly branded sub-communities under one master panel. Different domains, logos, activity sets - address separately or as one unified whole.
Recruit from a CSV of 200,000+ without polluting your database. Unique tracking links, screener pre-fill from imported data, quota management, automatic data transfer on join.
Add custom widgets to keep your community active between formal activities — social feeds, discussion prompts, engagement nudges and more. The Water Cooler is one example: a rotating conversational prompt that drives return visits without extra researcher effort.
Built-in fraud and quality detection. Duplicate detection, bot flagging, AI-response detection. Quarantine-first workflow - you review, not the algorithm.
Full incentive lifecycle from activity completion to redemption. Points ledger, prize draw tool, fulfilment export for reward vendors, rollover rules.
Each audience group gets their own fully branded community — a different domain, a different look, activities tailored to them. But they all sit on the same master panel, so you can address any one group or everyone at once.
Qualzy Community combines panel management, native research, multilingual support, and a built-for-you setup — at a price point that works for agencies and mid-sized brands, not just enterprise budgets.
| Capability | Qualzy Community | Recollective | Alida | Fuel Cycle | FlexMR |
|---|---|---|---|---|---|
| Integrated panel management | ✓ Native product | ✗ | Partial | Partial | ✗ |
| Sub-community architecture | ✓ Multiple brands | ✗ | ✗ | ✗ | ✗ |
| Fully customisable site theming | ✓ Full white-label | Brand skin only | Brand skin only | Brand skin only | Partial — via PM |
| Custom engagement widgets | ✓ Fully custom | ✗ Fixed blocks | ✗ Admin only | ✗ Embed code only | Partial — via PM |
| 15+ native activity types | ✓ 15+ types | ~12 types | ~4 community types | ✗ ~10 types | Partial — 15+ incl. community tools |
| Integrated mailing list & screening | ✓ 200k+ CSV | Partial | Partial | Partial | Partial |
| Native Clip Reel Creator | ✓ Full editor | ✗ | ✗ | ✗ | ✗ |
| Multilingual support | ✓ 30+ languages | ✓ | ✓ | Limited | ✗ English only |
| Built-for-you community setup | ✓ Qualzy builds it | ✗ Self-serve | Managed ££ | Assisted | ✓ |
| Fraud and AI-response detection | ✓ Qualzy Protect | Basic | Basic | Basic | Basic |
| Annual contract (no 3-year lock-in) | ✓ 1-year minimum | Annual | ✗ 3-year | Annual | Annual |
| Mid-market accessible pricing | ✓ From ~£500/mo | Mid-high | ✗ $200K+ ACV | ✗ Enterprise | ✓ From £10K/yr |
We set it up. We brand it. We keep it running. You get the insight. Book a discovery call and we'll show you exactly what a Qualzy community would look like for your organisation.