We take permission very seriously. By creating an account and agreeing to our Terms & Conditions, you are also agreeing to this anti-spam policy.
IT’S PERMISSION THAT COUNTS
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email. But that’s not enough. Permission is a fuzzy word open to interpretation. Let’s get into some specific scenarios so it’s clear what does and doesn’t constitute permission.
WHAT KIND OF EMAIL ADDRESSES ARE OK TO SEND TO THROUGH Qualzy?
To send email to anyone using Qualzy, you must have clearly obtained their permission. This could be done through:
- A list provided by an organisation of their internal Email addresses, specifically for the purpose of contacting them.
- A list of email addresses for your own employees.
- An email newsletter subscribe form on your web site.
- An opt-in checkbox on a form, not checked by default. The person completing the form must willingly select the checkbox to indicate they want to hear from you.
- If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
- Customers who have purchased from you within the last 2 years.
- If someone gives you their business card and you have explicitly asked for permission to add them to your list, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email about that specific topic.
- Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.
WHAT KIND OF EMAIL ADDRESS ARE NOT OK TO SEND TO WITH Qualzy?
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we’re crystal clear. By using Qualzy, you agree not to import or send to any email address which:
- You do not have explicit, provable permission.
- You bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission. You need to obtain permission yourself.
- You haven’t contacted them via email in the last 2 years. Permission doesn’t age well and these people have either changed email address or won’t remember giving their permission in the first place.
- You scraped or copy and pasted from the web. Just because people publish their email address doesn’t mean they want to hear from you.
WHAT CONTENT MUST I INCLUDE IN MY EMAIL?
Every email you send using Qualzy must include the following:
- A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.
- The name and physical address of the sender. If you’re sending an email for your client, you’ll need to include your client’s details instead.
If we do discover that you’re emailing people without their permission, we will terminate your account with Qualzy immediately. If you have any questions about our Anti-Spam Policy, or if you want to report spamming activity by one of our customers, please contact our abuse department via our support page.